2120 final report.pdf - Agra CEAS Consulting

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APPENDIX 1: MEMBER STATE REPORTSA1.8.4.2. PricesFigure A1.47 shows the evolution of egg prices in Ireland between 1991 and 2003 and compares thisto weighted average EU prices. Between 1991 and 1996 prices in Ireland tracked the EU averagefairly closely. However, from 1997 onwards Irish prices have been consistently higher than the EUaverage. The percentage difference between average prices in Ireland and the EU is shown in FigureA1.48. Irish average prices were only below EU averages in 1993 and 1996 and only marginally. TheFigure highlights the divergence in price from 1997 onwards.160.00140.00Average of large and medium egg price (€/100kg)120.00100.0080.0060.0040.0020.000.001991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003IrelandEUFigure A1.47: Evolution of egg prices 1991-2003Source: DG Agri.216
APPENDIX 1: MEMBER STATE REPORTS60%50%Percentage difference from EU average40%30%20%10%0%-10%1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003Percentage difference from EU averageFigure A1.48: Difference between Irish and EU egg prices 1991-2003Source: DG Agri.A1.8.4.3. Demand and supply elasticitiesBord Bia carried out market research into eggs using focus groups in 2002. Whilst this did notexplicitly consider the impact of price on demand for eggs, it is clear that consumers consider eggs tobe a staple product. The fact that consumers were generally unaware of the price of eggs (althoughmost did not consider eggs to be inexpensive) suggest that demand is reasonably inelastic. Theindustry certainly considers eggs to be an inelastic good.The market research suggests that health concerns relating to cholesterol and salmonella aresignificant issues, although the perception of health attributes of eggs in general was notable for itsconfusion. Eggs are not seen as a convenience food and are thought to involve more effort to cookthan (particularly) younger age groups are willing to expend.A1.8.5. The impact of Directive 1999/74/ECA1.8.5.1. Implementation to dateThere has been no introduction of enriched cages to date in Ireland. There is a degree ofuncertainty given the fact that a review in 2005 is specified under Article 10 of the Directive and theindustry is essentially waiting to see the outcome of the review before considering bringing inenriched cages.217
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