european college of sport science

PP-SP01 Sport Management
Results: “Revision of green fees” (55.2%),was the most common measure currently taken to increase profits at the golf courses surveyed.
Subsequently, common measures included “renovation and construction of facilities”(27.6%),“cost reduction” (27.6%),“renovation and
construction of course” (27.6%),“database of customers” (24.1%),“information services using information technologies”
(24.1%),“enhancement of promotion” (20.7%),“customer development” (17.2%), “improvement of unprofitable operations” (17.2%),“securing
of high-quality personnel” (13.8%) “enhancement of market surveys”(3.4%), and “enhancement of houses”(13.8%).　Special customer
service were provided at 6.9% of golf clubs, not provided at 65.5%, planned at 13.8%, and no specific comment was given by
13.8%. Detailed content of service were “easy payment plans” etc.
Discussion/Conclusion
In a similar survey with golf courses in Japan, the implementation rate of “cost reduction” was the highest, reaching about 80%, special
customer service provided at 53.8%, which could have been considerably affected by the prolonged economic recession. In the future,
we would like to obtain more detailed data based on factors such as the golf culture and economic conditions in each country.
References
Kita T et al.(2006). How to manage an attractive golg course –A case study with golf courses in the Kyusyu area , 15th Japan Society for
Sports Industry abstracts pp.17-18(in Japanese)
Horie S et al.(2006). The contents of customer service at commercial sports facilities –A case study with golf courses, 57th Japan Society of
Physical Education,Health and Sports Science abstracts p.184 (in Japanese)
THE OPINIONS OF AUDIENCES TO INCREASE THE APPEARENCE OF HANDBALL IN TURKISH PRINT MEDIA
CELIKSOY, S., CELIKSOY, M.A.
ANADOLU UNIVERSITY
THE OPINIONS OF AUDIENCES TO INCREASE THE APPEARENCE OF HANDBALL IN TURKISH PRINT MEDIA
Celiksoy, S., Celiksoy, M. A.
Anadolu University, School of Physical Education and Sports Eskişehir/TÜRKĐYE
INTRODUCTION: It can be said that although handball is one of the sports that has scored several successes, it is neglected by audiences
and print media. In spite of this discrepancy in Türkiye, there are some leagues, which are shown increased interest, such as ASOBAL
Liga in Spain, Handball Bundesliga in Germany, Handboll Elit Serien in Sweden, TDC Liagen in Denmark. Furthermore, handball is being
shown interest by print media in Korea, Egypt and Tunisia.
All sports including handball and media have dynamic relations to market sports as commercial entertainment in the world. Audiences
are affected by sport events, they take a strong interest in factitious events they read rather than real life they live in. As a result, they
forget their daily problems, teams and athletes’ problems or successes become more important.
In this research we tried to find the answer of the following question; What are the opinions of audiences to increase the appearance of
handball in Turkish print media?
METHODS: In this research a questionnaire was used. There were 15 items in Likert scale, 8 questions for demographic characteristics
and personal information. It was applied to 386 audiences.
FINDINGS : More than half of the audiences are under the age of 20 (% 52.1), % 47.9’ are male, %52.1are female, most of them are single
(%78.4), more than half of them have 500TL income (% 52.5), most of the are students (% 68.1), % 69 of them do/play sports and % 65 of
them have knowledge about handball. According to arithmetic average and standart deviation of 15 items,’5 the most important, 1 not
important, the item of ‘success in sport’ is at the top with (4.66) arithmetic average and (0,613) standart deviation, the item of ‘athletes’
daily life’is at the bottom with (2.97) arithmetic average and (1,348)) standart deviation
RESULTS AND DISCUSSION: It can be defined that more than half of handball audiences in Türkiye are students, single, young and they
have low income,
According to their opinions, the items such as success in sports, advertisement, handball in media, educational and magazine tv programs
about handball, precautions and changes to make handball more exciting, sponsorship contracts for handball, media as a
sponsor for handball, transferring popular handball players to Türkiye are most important.
REFERENCES
-Çeliksoy, M. A. Hentbolde Teori ve Uygulama, Anadolu Üniversitesi Yayınları, No: 921, Beden Eğitimi ve Spor Yüksekokulu Yayınları, No:
1, Eskişehir:1996.
-Tükenmez, M. Medya ve Spor, Etikus Yayınları, Đstanbul:2003.
-Özer. Ö. Medya Şiddet Toplum, Đletişim Fakültesi Yayınları, No: 57, Eskişehir:2007.
SPORT SPONSORSHIP AS A FINANCIAL RESOURCE IN TURKEY
YORUC COTUK, M., BAKIR, M.
MARMARA UNIVERSITY
Introduction: Economic dimension of sponsorship is continiously growing in the world. In this context, sport sponsorship has reached a
global volume of 80 billion dollars in 2004 (1, 2). The aim of this study was to evaluate the effects of sport sponsorship contracts on individual
athletes and sport clubs in Turkey, besides the general and specific motives of corporate organizations for the establishment of a
sport sponsorship relation.
Methods: A semi structured face to face interview technique was applied to five specialists of sport sponsorship in order to identify relevant
items for the questionnaire which was used for the quantitative evaluation. That questionnaire was applied to the following groups:
1. Individual athletes with sport sponsorships (29 athletes)
2. Sport clubs with sport sponsorships (27 clubs)
Results: Although group related differences of sport sponsorship exist for individual athletes and sport clubs, both groups struggle with
similar procedures and difficulties. The athletes were supported financially for participating in the national and international events, and
related revenues. The clubs were supported financially by the sponsors for participating in the national and international events, health
related expenses, name rights and related revenues. But the financial support both for individual athletes and sport clubs, remained
inappropriate. There were substantial divergences in the concept and application of sport sponsorship between the corporate organizations
(the sponsors) and both individual athletes and sponsored sport clubs.
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ANNUAL CONGRESS OF THE EUROPEAN COLLEGE OF SPORT SCIENCE