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1 miramar beach resort and bungalows project 2 - Santa Barbara ...

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1 centers. They contain retail shops <strong>and</strong> so forth.<br />

2 So the way the ITE report works is they study<br />

3 those hotels, they count them, <strong>and</strong> then they develop a<br />

4 rate per room. So we used that rate per room to, first,<br />

5 analyze the Schrager proposal, <strong>and</strong> then we used it to<br />

6 analyze the Caruso proposal, <strong>and</strong> then we compared the<br />

7 two answers to see if there were any changes in the<br />

8 traffic statistics.<br />

9 MR. OVERALL: Mr. Shell, I understood that<br />

10 before, but the indication was that there are some 35<br />

11 hotels that were wrapped up in this study. What I'm<br />

12 trying to get to is I'm trying to underst<strong>and</strong> whether or<br />

13 not the hotels you're comparing it with are actual<br />

14 comparable hotels in comparable settings. So I'll ask<br />

15 again I'd like to underst<strong>and</strong> what the variables are that<br />

16 separate one hotel from another.<br />

17 MR. SHELL: As I stated, I gave you the<br />

18 description right from ITE. I basically read it what<br />

19 those hotel studies included. They included all of the<br />

20 same kind of amenities. They also provide some<br />

21 information on the number of employees. I know that was<br />

22 a question that came up repeatedly.<br />

23 The ITE report estimates that the hotel<br />

24 industry <strong>and</strong> the hotels studied would have .9 employees<br />

25 per room. If we apply that statistic to the Miramar<br />

266

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