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Proceedings of the 3rd European Conference on Intellectual Capital

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Tatiana Garanina and Yana Pavlova<br />

This method was chosen due to several reas<strong>on</strong>s. First <str<strong>on</strong>g>of</str<strong>on</strong>g> all, <str<strong>on</strong>g>the</str<strong>on</strong>g> method <str<strong>on</strong>g>of</str<strong>on</strong>g>fers $-valuati<strong>on</strong>s, what is<br />

very useful when <str<strong>on</strong>g>the</str<strong>on</strong>g> main objective <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> paper is to calculate <str<strong>on</strong>g>the</str<strong>on</strong>g> influence <str<strong>on</strong>g>of</str<strong>on</strong>g> IA <strong>on</strong> stock market<br />

valuati<strong>on</strong>s. This method can also be used for comparis<strong>on</strong>s between companies within <str<strong>on</strong>g>the</str<strong>on</strong>g> same<br />

industry and it is good for illustrating <str<strong>on</strong>g>the</str<strong>on</strong>g> financial value <str<strong>on</strong>g>of</str<strong>on</strong>g> Intangible assets, a feature, which tends to<br />

get <str<strong>on</strong>g>the</str<strong>on</strong>g> attenti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> CEOs. Finally, because this method is build <strong>on</strong> l<strong>on</strong>g established accounting<br />

rules it is easily communicated in <str<strong>on</strong>g>the</str<strong>on</strong>g> accounting pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>.<br />

The calculati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Intangible Assets value in accordance with <str<strong>on</strong>g>the</str<strong>on</strong>g> chosen valuati<strong>on</strong> method (CIV) is<br />

based <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> residual operating income (REOI) model as a variant <str<strong>on</strong>g>of</str<strong>on</strong>g> fundamental value <str<strong>on</strong>g>of</str<strong>on</strong>g> equity<br />

model. Residual operating income is a net operating income <str<strong>on</strong>g>of</str<strong>on</strong>g> a company after cost deducti<strong>on</strong> <strong>on</strong> all<br />

company’s capital. In this case investments mean book value <str<strong>on</strong>g>of</str<strong>on</strong>g> net assets (NA) <str<strong>on</strong>g>of</str<strong>on</strong>g> a company.<br />

C<strong>on</strong>sequently, we take here <str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g> net operating income for <str<strong>on</strong>g>the</str<strong>on</strong>g> income, i.e. <str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g> income<br />

before interest but after taxes (or earnings before interest – EBI) and we take <str<strong>on</strong>g>the</str<strong>on</strong>g> rate <str<strong>on</strong>g>of</str<strong>on</strong>g> weighed<br />

average cost <str<strong>on</strong>g>of</str<strong>on</strong>g> all capital (WАСС) — kw for <str<strong>on</strong>g>the</str<strong>on</strong>g> required return.<br />

As menti<strong>on</strong>ed above, <str<strong>on</strong>g>the</str<strong>on</strong>g> basis for valuati<strong>on</strong> in this paper is <str<strong>on</strong>g>the</str<strong>on</strong>g> REOI model:<br />

V<br />

REOI<br />

E<br />

j<br />

REOI<br />

∞<br />

∞<br />

BV<br />

j<br />

BV<br />

= E0<br />

+ ∑ = ⎢NA<br />

+ ∑<br />

j=<br />

1 W ⎢<br />

⎡<br />

REOI<br />

j<br />

j<br />

W<br />

j<br />

0<br />

( 1+<br />

k ) j=<br />

1 ( 1+<br />

k )<br />

⎣<br />

⎤<br />

⎥ − D<br />

⎥⎦<br />

0<br />

, (1)<br />

where REOI<br />

V E<br />

— <str<strong>on</strong>g>the</str<strong>on</strong>g> fundamental value <str<strong>on</strong>g>of</str<strong>on</strong>g> equity according to <str<strong>on</strong>g>the</str<strong>on</strong>g> REOI model;<br />

BV BV<br />

E0<br />

, NA0<br />

, D0<br />

— book value <str<strong>on</strong>g>of</str<strong>on</strong>g> equity, net assets and debt at <str<strong>on</strong>g>the</str<strong>on</strong>g> moment (respectively);<br />

REOIj — residual operating income in year j. REOI variant is EVA (ec<strong>on</strong>omic<br />

added value);<br />

kW — weighted average cost <str<strong>on</strong>g>of</str<strong>on</strong>g> capital (WACC)<br />

The value in square brackets in <str<strong>on</strong>g>the</str<strong>on</strong>g> formula (1) is a fundamental value <str<strong>on</strong>g>of</str<strong>on</strong>g> assets according to <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

REOI model (VA):<br />

V<br />

REOI<br />

A<br />

j<br />

= NA<br />

BV<br />

0<br />

+<br />

∑ ∞<br />

j=<br />

1<br />

REOI<br />

j<br />

j<br />

W<br />

( 1+<br />

k )<br />

. (2)<br />

In technical annex at <str<strong>on</strong>g>the</str<strong>on</strong>g> end <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> paper all assumpti<strong>on</strong>s and formula transformati<strong>on</strong>s are<br />

represented in order to obtain fundamental values <str<strong>on</strong>g>of</str<strong>on</strong>g> all assets in general and tangible and intangible<br />

assets in particula.<br />

The fundamental value <str<strong>on</strong>g>of</str<strong>on</strong>g> assets formula may be presented as:<br />

REOI ⎡ REOI ⎤ ⎡ REOI ⎤<br />

= + = + +<br />

VI<br />

, (14)<br />

⎣<br />

⎦ ⎣ ⎦<br />

REOI BV<br />

BV<br />

T<br />

I<br />

V A NAT<br />

⎢NAT<br />

⎥ ⎢ ⎥ = VT<br />

+<br />

kW<br />

kW<br />

kW<br />

where fundamental value <str<strong>on</strong>g>of</str<strong>on</strong>g> a company’s assets can be divided into <str<strong>on</strong>g>the</str<strong>on</strong>g> fundamental value <str<strong>on</strong>g>of</str<strong>on</strong>g> tangible<br />

assets (VT) and intangible assets (VI) as follows:<br />

V<br />

REOI<br />

T<br />

= NA<br />

V<br />

= NA<br />

BV<br />

T<br />

BV<br />

T<br />

NA<br />

+<br />

BV<br />

T<br />

×<br />

⎛ RONAIAVG<br />

− k<br />

×<br />

⎜<br />

⎜1+<br />

⎝ kW<br />

REOI<br />

NA<br />

( RONA − k )<br />

k<br />

W<br />

W<br />

IAVG<br />

⎞<br />

⎟ = NA<br />

⎠<br />

BV<br />

T<br />

W<br />

RONA − RONA<br />

=<br />

RONA<br />

×<br />

k<br />

W<br />

REOI<br />

I BV<br />

IAVG<br />

I = = T ×<br />

. (4)<br />

kW<br />

kW<br />

168<br />

IAVG<br />

,<br />

(3)

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