Proceedings of the 3rd European Conference on Intellectual Capital

Nicolae Al. Pop et al.
<strong>the</strong> studies at <strong>the</strong> same university or <strong>the</strong> recommendation potential. In fig. 1 we can observe <strong>the</strong>
absolute satisfaction <strong>of</strong> <strong>the</strong>se items, on a scale from 1 to 7, where 7 means very satisfied and 1
means totally dissatisfied.
5.2
5
4.8
4.6
4.4
4.2
4
3.8
Competences
5.06
Teaching Style
4.4
Pedagogical Skills
4.67
Implication
4.38
Satisfaction
Attitude
4.42
Communication
4.24
Availability
Figure 1: Satisfaction with <strong>the</strong> competences <strong>of</strong> <strong>the</strong> pr<strong>of</strong>essors at a university (on a scale <strong>of</strong> 1 to 7,
where 7=very satisfied and 1=totally dissatisfied)
As we can observe in fig. 1 <strong>the</strong> satisfaction <strong>of</strong> <strong>the</strong> students with <strong>the</strong> competences <strong>of</strong> <strong>the</strong> pr<strong>of</strong>essors
have values between 4 (average satisfaction) and 5 (ra<strong>the</strong>r satisfied). Although <strong>the</strong>re is no high
variation between <strong>the</strong> items, we can observe that <strong>the</strong> students are most satisfied with <strong>the</strong>
competences <strong>of</strong> <strong>the</strong> pr<strong>of</strong>essors (5.06) and with <strong>the</strong> pedagogical skills (4.67) and least satisfied with
<strong>the</strong> communication between <strong>the</strong> pr<strong>of</strong>essors and <strong>the</strong> students (4.24) and <strong>the</strong> availability <strong>of</strong> pr<strong>of</strong>essors
for discussions (4.32). The values presented correspond to <strong>the</strong> average item “satisfied that you chose
this university”, which has a value <strong>of</strong> 4.83. It is interesting to observe that <strong>the</strong> value <strong>of</strong> this item, asked
at <strong>the</strong> end <strong>of</strong> <strong>the</strong> questionnaire is higher than <strong>the</strong> overall satisfaction, asked at <strong>the</strong> beginning <strong>of</strong> <strong>the</strong>
questionnaire, which has a value <strong>of</strong> 3.16. This indicates that <strong>the</strong> cognitive satisfaction (after taking in
consideration all aspects regarding <strong>the</strong> university) is higher than <strong>the</strong> emotional satisfaction (a value
given, without taking in consideration all items). The university should take this result in consideration
and improve its image by marketing more several positive aspects. Because <strong>of</strong> this result we will take
in consideration in <strong>the</strong> fur<strong>the</strong>r analysis <strong>the</strong> item “satisfied that you chose this university”.
In order to see <strong>the</strong> influence <strong>of</strong> all <strong>the</strong>se factors on <strong>the</strong> satisfaction with <strong>the</strong> university, we have done a
regression analysis with <strong>the</strong> help <strong>of</strong> <strong>the</strong> SPSS. In this analysis we had as dependent variable <strong>the</strong> item
“satisfied that you chose this university” and <strong>the</strong> independent variables <strong>the</strong> items presented in fig. 1.
The results <strong>of</strong> <strong>the</strong> regression analysis are presented in fig. 2.
According to <strong>the</strong> value <strong>of</strong> <strong>the</strong> R-Square obtained in <strong>the</strong> regression analysis we can state that 26% <strong>of</strong>
<strong>the</strong> dependent variable can be explained by <strong>the</strong> analyzed factors. Although at <strong>the</strong> first glance this
value is not very high, if we take in consideration <strong>the</strong> fact that in <strong>the</strong> study, <strong>the</strong>re have been
considered 80 satisfaction items, this value is a significant one. This value is also confirmed by <strong>the</strong> R-
Square change. Also <strong>the</strong> F-Test in <strong>the</strong> ANOVA Table shows a significance <strong>of</strong> <strong>the</strong> regression <strong>of</strong> 99%.
According to <strong>the</strong> results <strong>of</strong> <strong>the</strong> Regression analysis and assuming that all o<strong>the</strong>r factors are constant
we have <strong>the</strong> following regression function:
Satisfaction = 1.66 + 0.21*competences + 0.12*teaching_style – 0.28*pedagogical_skills +
0.12*implication + 0.03*attitude + 0.12*communication + 0.08*availability
So we can observe that <strong>the</strong> highest influence on <strong>the</strong> overall satisfaction has <strong>the</strong> competences <strong>of</strong> <strong>the</strong>
pr<strong>of</strong>essors and <strong>the</strong> least influence has <strong>the</strong> attitude <strong>of</strong> <strong>the</strong> pr<strong>of</strong>essors towards <strong>the</strong> students. The next
highest influence has <strong>the</strong> teaching style, <strong>the</strong> implication and <strong>the</strong> communication <strong>of</strong> <strong>the</strong> pr<strong>of</strong>essors
towards <strong>the</strong> students. The BETA-test in <strong>the</strong> SPSS analysis shows also <strong>the</strong> highest influence for <strong>the</strong>
item competences <strong>of</strong> pr<strong>of</strong>essors. With <strong>the</strong> exception <strong>of</strong> <strong>the</strong> items “pedagogical skills” and “attitude”, for
all o<strong>the</strong>r factors <strong>the</strong> significance has a value close to “0” so that we can reject <strong>the</strong> Zero-Hypo<strong>the</strong>sis.
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4.32