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Proceedings of the 3rd European Conference on Intellectual Capital

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Impact <str<strong>on</strong>g>of</str<strong>on</strong>g> Investment in Human <strong>Capital</strong> <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> Business<br />

Value<br />

Lidia García-Zambrano, Arturo Rodríguez-Castellanos and José Domingo<br />

García-Merino<br />

University <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> Basque Country, Spain<br />

lidia.garcia@ehu.es<br />

arturo.rodriguez@ehu.es<br />

josedomingo.garcia@ehu.es<br />

Abstract: At present, it is known that intangible resources, or intellectual capital, are <str<strong>on</strong>g>the</str<strong>on</strong>g> drivers <str<strong>on</strong>g>of</str<strong>on</strong>g> ec<strong>on</strong>omic<br />

growth. One <str<strong>on</strong>g>of</str<strong>on</strong>g> its comp<strong>on</strong>ents is <str<strong>on</strong>g>the</str<strong>on</strong>g> human resources. Human resources are <str<strong>on</strong>g>the</str<strong>on</strong>g> main source <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

firms, and it is c<strong>on</strong>sidered a critical resource, maybe <str<strong>on</strong>g>the</str<strong>on</strong>g> most important <strong>on</strong>e (Johans<strong>on</strong>, 2005; Marr and Roos,<br />

2005). For this reas<strong>on</strong>, its management and its development are crucial to increase <str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> firm. The<br />

objective <str<strong>on</strong>g>of</str<strong>on</strong>g> this paper is to analyse <str<strong>on</strong>g>the</str<strong>on</strong>g> influence that <str<strong>on</strong>g>the</str<strong>on</strong>g> training expenses have over <str<strong>on</strong>g>the</str<strong>on</strong>g> total value <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

intangibles. From <str<strong>on</strong>g>the</str<strong>on</strong>g> business management, <str<strong>on</strong>g>the</str<strong>on</strong>g> expenditure <strong>on</strong> training are an investment. It has been selected<br />

a sample <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> main Spanish companies, those that are included into IBEX-35 (<str<strong>on</strong>g>the</str<strong>on</strong>g> main index <str<strong>on</strong>g>of</str<strong>on</strong>g> reference <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> Spanish Stock Exchange, made up <str<strong>on</strong>g>the</str<strong>on</strong>g> 35 companies with more liquidity <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> Spanish Stock Exchange),<br />

and it has been analysed <str<strong>on</strong>g>the</str<strong>on</strong>g> relati<strong>on</strong>ship between <str<strong>on</strong>g>the</str<strong>on</strong>g> investment into human resources and <str<strong>on</strong>g>the</str<strong>on</strong>g> total value <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

intangibles. The variable “expenditure <strong>on</strong> training” is a flow variable, ga<str<strong>on</strong>g>the</str<strong>on</strong>g>rs <str<strong>on</strong>g>the</str<strong>on</strong>g> investment d<strong>on</strong>e during a period<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> time, while <str<strong>on</strong>g>the</str<strong>on</strong>g> variable “value <str<strong>on</strong>g>of</str<strong>on</strong>g> intangibles” is a stock variable, collects <str<strong>on</strong>g>the</str<strong>on</strong>g> total value <str<strong>on</strong>g>of</str<strong>on</strong>g> investment d<strong>on</strong>e<br />

until a period <str<strong>on</strong>g>of</str<strong>on</strong>g> time. The value <str<strong>on</strong>g>of</str<strong>on</strong>g> intangibles in a particular time will be collected because <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> investments<br />

d<strong>on</strong>e into this intangible minus <str<strong>on</strong>g>the</str<strong>on</strong>g> depreciati<strong>on</strong> suffered by <str<strong>on</strong>g>the</str<strong>on</strong>g>se investments. For this, it has been recollected<br />

data about “expenditure <strong>on</strong> training” variable <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> sample during <str<strong>on</strong>g>the</str<strong>on</strong>g> period 2006-2008; and <str<strong>on</strong>g>the</str<strong>on</strong>g> “value <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

intangibles” variable in 2009, trying <str<strong>on</strong>g>of</str<strong>on</strong>g> analysing its relati<strong>on</strong>ship. From this, it obtains a positive relati<strong>on</strong>ship<br />

between both variables, that is, <str<strong>on</strong>g>the</str<strong>on</strong>g> investment <strong>on</strong> training <str<strong>on</strong>g>of</str<strong>on</strong>g> employees generates increases <strong>on</strong> future intangible<br />

value <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> firm. The results are similar using different rates <str<strong>on</strong>g>of</str<strong>on</strong>g> depreciati<strong>on</strong> <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> investment <str<strong>on</strong>g>of</str<strong>on</strong>g> training. It is<br />

significant that <str<strong>on</strong>g>the</str<strong>on</strong>g> analysis has been d<strong>on</strong>e during period <str<strong>on</strong>g>of</str<strong>on</strong>g> bear market. This c<strong>on</strong>clusi<strong>on</strong> reinforces <str<strong>on</strong>g>the</str<strong>on</strong>g> strategic<br />

value <str<strong>on</strong>g>of</str<strong>on</strong>g> human resources during times <str<strong>on</strong>g>of</str<strong>on</strong>g> crisis.<br />

Keywords: intellectual capital, human capital, expenditure <strong>on</strong> training, depreciati<strong>on</strong>, business value<br />

1. Introducti<strong>on</strong><br />

It is widely accepted that intangible resources are those that generate ec<strong>on</strong>omic growth in many<br />

ec<strong>on</strong>omic sectors. Investing in intangibles is <str<strong>on</strong>g>the</str<strong>on</strong>g> path that companies must follow to c<strong>on</strong>solidate <str<strong>on</strong>g>the</str<strong>on</strong>g>ir<br />

competitive positi<strong>on</strong> and ensure l<strong>on</strong>g-term growth. Recent studies (García-Merino et al., 2009;<br />

García-Zambrano, 2010; Rodríguez-Castellanos et al., 2010) show how <str<strong>on</strong>g>the</str<strong>on</strong>g> companies that believe it<br />

is important to invest in intangible resources obtain better ec<strong>on</strong>omic results that those that do not.<br />

Marshall (1890) already recognised <str<strong>on</strong>g>the</str<strong>on</strong>g> importance <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge as a significant resource and a<br />

powerful producti<strong>on</strong> factor. However, <str<strong>on</strong>g>the</str<strong>on</strong>g> interest in measuring and managing intangibles, in particular<br />

those due to knowledge −"intellectual capital"−, did not emerge until <str<strong>on</strong>g>the</str<strong>on</strong>g> mid 1990s, when models<br />

began to be developed (Edvinss<strong>on</strong>, 1997; Edvinss<strong>on</strong> & Mal<strong>on</strong>e, 1997). Factors that c<strong>on</strong>tributed to<br />

increasing <str<strong>on</strong>g>the</str<strong>on</strong>g> importance <str<strong>on</strong>g>of</str<strong>on</strong>g> intangibles in <str<strong>on</strong>g>the</str<strong>on</strong>g> company have been, <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> <strong>on</strong>e hand, <str<strong>on</strong>g>the</str<strong>on</strong>g> increasing<br />

business competences driven by <str<strong>on</strong>g>the</str<strong>on</strong>g> globalisati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> markets and, <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> o<str<strong>on</strong>g>the</str<strong>on</strong>g>r hand, <str<strong>on</strong>g>the</str<strong>on</strong>g> advent<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> informati<strong>on</strong> technologies, whose greatest exp<strong>on</strong>ent is <str<strong>on</strong>g>the</str<strong>on</strong>g> Internet boom.<br />

Today’s society is noted <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge-based society. Knowledge is <str<strong>on</strong>g>the</str<strong>on</strong>g> main strategic resource that<br />

is capable in itself <str<strong>on</strong>g>of</str<strong>on</strong>g> generating new knowledge. Therefore, intangible resources have become <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

competitiveness base for any company, as <str<strong>on</strong>g>the</str<strong>on</strong>g>ir ownership provides <str<strong>on</strong>g>the</str<strong>on</strong>g> company with <str<strong>on</strong>g>the</str<strong>on</strong>g> opportunity<br />

to generate sustainable competitive advantage and increases <str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> company.<br />

Numerous authors acknowledge that knowledge is <str<strong>on</strong>g>the</str<strong>on</strong>g> main value source <str<strong>on</strong>g>of</str<strong>on</strong>g> corporate intangible<br />

resources (Johans<strong>on</strong>, 2005; Marr & Ross, 2005). Given <str<strong>on</strong>g>the</str<strong>on</strong>g> rapidity at which <str<strong>on</strong>g>the</str<strong>on</strong>g> required skills and<br />

knowledge change and <str<strong>on</strong>g>the</str<strong>on</strong>g> employees being c<strong>on</strong>sidered as an essential competitive resource to<br />

obtain a lasting competitive advantage (Guerrero & Sire, 2001), training is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> essential factors<br />

that determine <str<strong>on</strong>g>the</str<strong>on</strong>g> efficiency <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> organisati<strong>on</strong>s.<br />

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