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Proceedings of the 3rd European Conference on Intellectual Capital

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Tatiana Garanina and Yana Pavlova<br />

assets was identified in <str<strong>on</strong>g>the</str<strong>on</strong>g> metallurgy industry <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> data <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> Russian market, which was also<br />

c<strong>on</strong>firmed by <str<strong>on</strong>g>the</str<strong>on</strong>g> data <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> UK market.<br />

4. C<strong>on</strong>clusi<strong>on</strong><br />

Intangible Assets are a company’s “weightless wealth” that helps it to obtain real pr<str<strong>on</strong>g>of</str<strong>on</strong>g>it. Every<br />

company should understand that nowadays paying much attenti<strong>on</strong> to Value-based Management in<br />

general and to Intangible Assets especially (as <str<strong>on</strong>g>the</str<strong>on</strong>g>y are <str<strong>on</strong>g>the</str<strong>on</strong>g> key drivers <str<strong>on</strong>g>of</str<strong>on</strong>g> value creati<strong>on</strong> in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

ec<strong>on</strong>omy <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> XXI century) may help to create and develop its core competences and thus yield<br />

competitive advantage <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> market.<br />

This questi<strong>on</strong> is discussed in different publicati<strong>on</strong>s, where it is said about <str<strong>on</strong>g>the</str<strong>on</strong>g> problem that <str<strong>on</strong>g>the</str<strong>on</strong>g> most<br />

important resources <str<strong>on</strong>g>of</str<strong>on</strong>g> a company, which are Intangible Assets, are <str<strong>on</strong>g>of</str<strong>on</strong>g>ten not reflected in companies’<br />

balance-sheets [Edvinss<strong>on</strong>, Mall<strong>on</strong>e, 1997; Sveiby, 1997]. That is why a new approach for obtaining a<br />

fundamental value <str<strong>on</strong>g>of</str<strong>on</strong>g> intangible assets <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> base <str<strong>on</strong>g>of</str<strong>on</strong>g> residual operating income is developed in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

paper. It helps to get <str<strong>on</strong>g>the</str<strong>on</strong>g> value <str<strong>on</strong>g>of</str<strong>on</strong>g> those intangibles which are not shown <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> balance sheets <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

companies. It was decided to test a hypo<str<strong>on</strong>g>the</str<strong>on</strong>g>sis and to compare results <str<strong>on</strong>g>of</str<strong>on</strong>g> influence <str<strong>on</strong>g>of</str<strong>on</strong>g> fundamental<br />

value <str<strong>on</strong>g>of</str<strong>on</strong>g> tangible and intangible assets <strong>on</strong> market value <str<strong>on</strong>g>of</str<strong>on</strong>g> assets <strong>on</strong> two markets: <str<strong>on</strong>g>the</str<strong>on</strong>g> emerging<br />

Russian market and <str<strong>on</strong>g>the</str<strong>on</strong>g> well-developed UK market.<br />

For <str<strong>on</strong>g>the</str<strong>on</strong>g> research a two-factor model has been developed. The research helped to find out that,<br />

indeed, <str<strong>on</strong>g>the</str<strong>on</strong>g>re is a c<strong>on</strong>necti<strong>on</strong> between <str<strong>on</strong>g>the</str<strong>on</strong>g> selected indicators, but if to look at all <str<strong>on</strong>g>the</str<strong>on</strong>g> industries, <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

c<strong>on</strong>necti<strong>on</strong> is not str<strong>on</strong>g enough. The str<strong>on</strong>gest relati<strong>on</strong>ship was observed in <str<strong>on</strong>g>the</str<strong>on</strong>g> metallurgy and it was<br />

very poor in <str<strong>on</strong>g>the</str<strong>on</strong>g> mechanical engineering for both markets.<br />

The tested ec<strong>on</strong>ometric model shows that <strong>on</strong> both markets (<str<strong>on</strong>g>the</str<strong>on</strong>g> UK, and <str<strong>on</strong>g>the</str<strong>on</strong>g> Russian <strong>on</strong>e) tangible<br />

assets still play a more important role in value creati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> companies if to use <str<strong>on</strong>g>the</str<strong>on</strong>g> chosen method <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

evaluati<strong>on</strong>. Of course <str<strong>on</strong>g>the</str<strong>on</strong>g> method has some limitati<strong>on</strong>s due to <str<strong>on</strong>g>the</str<strong>on</strong>g> assumpti<strong>on</strong>s represented in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

Technical annex, but <str<strong>on</strong>g>the</str<strong>on</strong>g> method is very useful for obtaining $-valuati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Intangible assets for<br />

comparing different companies and industries between each o<str<strong>on</strong>g>the</str<strong>on</strong>g>r. The approach highlighted in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

paper may be used by managers in order to understand what role Intangible Assets play in<br />

company’s value creati<strong>on</strong> and also to understand whe<str<strong>on</strong>g>the</str<strong>on</strong>g>r <str<strong>on</strong>g>the</str<strong>on</strong>g>ir company overplays rivals or not.<br />

The method can also be used for external investors who may compare companies <str<strong>on</strong>g>the</str<strong>on</strong>g>y want to invest<br />

in from <str<strong>on</strong>g>the</str<strong>on</strong>g> point <str<strong>on</strong>g>of</str<strong>on</strong>g> view <str<strong>on</strong>g>of</str<strong>on</strong>g> Intangible assets. In this case investors need <strong>on</strong>ly external financial<br />

reports what makes this approach very easy to use.<br />

The fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r research in this field will develop not <strong>on</strong>ly in <str<strong>on</strong>g>the</str<strong>on</strong>g> directi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> testing <str<strong>on</strong>g>the</str<strong>on</strong>g> researched models<br />

for sustainability as statistical informati<strong>on</strong> accumulated, but also in <str<strong>on</strong>g>the</str<strong>on</strong>g> directi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> developing and<br />

testing o<str<strong>on</strong>g>the</str<strong>on</strong>g>r models <str<strong>on</strong>g>of</str<strong>on</strong>g> Intangible Assets valuati<strong>on</strong>. Moreover, <str<strong>on</strong>g>the</str<strong>on</strong>g> questi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Intangible Assets<br />

structure demands <str<strong>on</strong>g>the</str<strong>on</strong>g> fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r specificati<strong>on</strong>, and also <str<strong>on</strong>g>the</str<strong>on</strong>g> problem <str<strong>on</strong>g>of</str<strong>on</strong>g> extracting separate elements <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

Intangible Assets from <str<strong>on</strong>g>the</str<strong>on</strong>g>ir aggregate value needs to be solved.<br />

5. Technical annex<br />

In this annex all <str<strong>on</strong>g>the</str<strong>on</strong>g> assumpti<strong>on</strong>s and formulas transformati<strong>on</strong> are presented for obtaining<br />

fundamental values <str<strong>on</strong>g>of</str<strong>on</strong>g> tangible and intangible assets.<br />

Here, <str<strong>on</strong>g>the</str<strong>on</strong>g> residual operating income equals <str<strong>on</strong>g>the</str<strong>on</strong>g> residual earnings after deducting <str<strong>on</strong>g>the</str<strong>on</strong>g> cost <str<strong>on</strong>g>of</str<strong>on</strong>g> invested<br />

capital:<br />

BV<br />

REOI j = NOPAT j − kW<br />

× NA j−1<br />

( t)<br />

, (1a)<br />

where NOPAT — net operating pr<str<strong>on</strong>g>of</str<strong>on</strong>g>it after taxes (also EBI – earnings before interest),<br />

calculated according to <str<strong>on</strong>g>the</str<strong>on</strong>g> formula:<br />

NOPAT = NI + i × 1−<br />

, (2a)<br />

where NI — net income<br />

i<br />

t<br />

— interest<br />

— income tax rate according to <str<strong>on</strong>g>the</str<strong>on</strong>g> income statement<br />

173

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