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Proceedings of the 3rd European Conference on Intellectual Capital

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4.2 Scenario <str<strong>on</strong>g>of</str<strong>on</strong>g> a roundtrip c<strong>on</strong>catenati<strong>on</strong><br />

Eckhard Ammann<br />

Roundtrip c<strong>on</strong>catenati<strong>on</strong>s are closed paths <str<strong>on</strong>g>of</str<strong>on</strong>g> operator applicati<strong>on</strong> as introduced in secti<strong>on</strong> 3.2.3. An<br />

important subclass <str<strong>on</strong>g>of</str<strong>on</strong>g> those roundtrips, where a first phase <str<strong>on</strong>g>of</str<strong>on</strong>g> downward operator applicati<strong>on</strong> is<br />

followed by a sec<strong>on</strong>d, but not necessarily inverse, phase <str<strong>on</strong>g>of</str<strong>on</strong>g> upward movement in <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space<br />

towards IC origin.<br />

In our scenario, we step down <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space with <str<strong>on</strong>g>the</str<strong>on</strong>g> sequence Ind -> Res -> Ref first, to individually<br />

view <str<strong>on</strong>g>the</str<strong>on</strong>g> “Satisfacti<strong>on</strong>” variable <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> “Values and attitudes” element in <str<strong>on</strong>g>the</str<strong>on</strong>g> human capital domain in a<br />

certain business unit. Having worked <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> variable (e.g. by improving <str<strong>on</strong>g>the</str<strong>on</strong>g> individual indicator<br />

“Benefit by Employee”), we first enlarge <str<strong>on</strong>g>the</str<strong>on</strong>g> viewpoint to regard all employees in <str<strong>on</strong>g>the</str<strong>on</strong>g> company, <str<strong>on</strong>g>the</str<strong>on</strong>g>n<br />

generalize (c<strong>on</strong>solidate) to an overall “Satisfacti<strong>on</strong>” view within this business unit, before finally we<br />

coarse to gain <str<strong>on</strong>g>the</str<strong>on</strong>g> overall company-wide viewpoint. Again we use <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cepts <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> Intellectus<br />

Model in this scenario. We can model this scenario with <str<strong>on</strong>g>the</str<strong>on</strong>g> roundtrip c<strong>on</strong>catenati<strong>on</strong><br />

Ind -> Res -> Ref -> Enl -> Gen -> Coa ( == id).<br />

A visualizati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> roundtrip path through <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space is given in Figure 4.<br />

Figure 4: A roundtrip path<br />

5. Summary and c<strong>on</strong>clusi<strong>on</strong><br />

A modeling approach for intellectual capital advancement is given, which is based <strong>on</strong> a set <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

operators in <str<strong>on</strong>g>the</str<strong>on</strong>g> <strong>Intellectual</strong> <strong>Capital</strong> space. Applying <str<strong>on</strong>g>the</str<strong>on</strong>g> operators provides suitable perspectives <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

granularity in an organizati<strong>on</strong> (modeled as points in <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space), where advancement measures can<br />

be taken. On <str<strong>on</strong>g>the</str<strong>on</strong>g> operati<strong>on</strong>al level, this comes down to knowledge development. Using <str<strong>on</strong>g>the</str<strong>on</strong>g> inverse<br />

operators in a sec<strong>on</strong>d phase leads to <str<strong>on</strong>g>the</str<strong>on</strong>g> advanced overall IC statement <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>.<br />

The modeling approach is based <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> Intellectus Model (while does not depend <strong>on</strong> this choice).<br />

Several scenarios are provided, which indicate <str<strong>on</strong>g>the</str<strong>on</strong>g> applicability <str<strong>on</strong>g>of</str<strong>on</strong>g> this approach, am<strong>on</strong>g <str<strong>on</strong>g>the</str<strong>on</strong>g>se<br />

hierarchical, symmetric, and roundtrip paths in <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space, toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r with <str<strong>on</strong>g>the</str<strong>on</strong>g>ir interpretati<strong>on</strong>s in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

organizati<strong>on</strong>al c<strong>on</strong>text.<br />

This modeling approach provides a structured view <str<strong>on</strong>g>of</str<strong>on</strong>g> all possible IC viewpoints <str<strong>on</strong>g>of</str<strong>on</strong>g> a company, from<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> overall perspective to very specific c<strong>on</strong>siderati<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> single assets. The model allows for a<br />

systematic localizati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> viewpoints as well as for a well-defined path towards it. There, development<br />

activities can be started, improving <str<strong>on</strong>g>the</str<strong>on</strong>g> situati<strong>on</strong> at this viewpoint.<br />

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