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Proceedings of the 3rd European Conference on Intellectual Capital

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Nargiza Abdullaeva and Campbell Warden<br />

First, while HC can be more clearly measured through <str<strong>on</strong>g>the</str<strong>on</strong>g> indicators <str<strong>on</strong>g>of</str<strong>on</strong>g> educati<strong>on</strong>, training, labour<br />

productivity, <str<strong>on</strong>g>the</str<strong>on</strong>g> Structural and Relati<strong>on</strong>al <strong>Capital</strong>s have more abstract and qualitative characters,<br />

which complicates <str<strong>on</strong>g>the</str<strong>on</strong>g> quantitative measurement procedure.<br />

Sec<strong>on</strong>d, due to <str<strong>on</strong>g>the</str<strong>on</strong>g> differences in determining <str<strong>on</strong>g>the</str<strong>on</strong>g> compositi<strong>on</strong> elements <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>Intellectual</strong> <strong>Capital</strong> 1 , it is<br />

difficult to find an agreement <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> comm<strong>on</strong> indicator <str<strong>on</strong>g>of</str<strong>on</strong>g> Nati<strong>on</strong>al <strong>Intellectual</strong> <strong>Capital</strong>, which is vital in<br />

calculating <str<strong>on</strong>g>the</str<strong>on</strong>g> impact <str<strong>on</strong>g>of</str<strong>on</strong>g> IC <strong>on</strong> ec<strong>on</strong>omic development (see Figure 2, table 1).<br />

Figure 2: Model compositi<strong>on</strong> by Edvinss<strong>on</strong> and Mal<strong>on</strong>e (1997)<br />

Table 1: Comp<strong>on</strong>ents <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital<br />

Market assets<br />

Service brands<br />

Product brands<br />

Corporate brands<br />

Champi<strong>on</strong>s<br />

Customers<br />

Evangelists<br />

Customer loyalty<br />

Repeat business<br />

Company name<br />

Backlog<br />

Distributi<strong>on</strong> channels<br />

Business collaborati<strong>on</strong>s<br />

Franchise agreements<br />

Licensing agreements<br />

Favorable c<strong>on</strong>tracts<br />

<strong>Intellectual</strong><br />

property assets<br />

Patent<br />

Copyright<br />

Design rights<br />

Trade secrets<br />

Know-how<br />

Trade marks<br />

Service marks<br />

Human-centered assets Infrastructure assets<br />

Educati<strong>on</strong><br />

Vocati<strong>on</strong>al qualificati<strong>on</strong>s<br />

Work-related knowledge<br />

Occupati<strong>on</strong>al assessments<br />

and psychometrics<br />

Work-related competencies<br />

Management philosophy<br />

Corporate culture<br />

Management processes<br />

Informati<strong>on</strong> technology<br />

systems<br />

Networking systems<br />

Financial relati<strong>on</strong>s<br />

Source: Brooking A. <strong>Intellectual</strong> <strong>Capital</strong>: Core Asset for <str<strong>on</strong>g>the</str<strong>on</strong>g> Third Millennium Enterprise by Annie<br />

Brooking, Internati<strong>on</strong>al Thoms<strong>on</strong> Business Press, New York, 1996.<br />

Prec<strong>on</strong>diti<strong>on</strong>s, Factors and Assessment Issues <str<strong>on</strong>g>of</str<strong>on</strong>g> IC Impact <strong>on</strong> sustainable ec<strong>on</strong>omic development<br />

In <str<strong>on</strong>g>the</str<strong>on</strong>g> proposed methodology Organizati<strong>on</strong>al and Relati<strong>on</strong>al <strong>Capital</strong>s are supposed to be supportive<br />

capitals, closely related to and created by Human <strong>Capital</strong>. All <str<strong>on</strong>g>the</str<strong>on</strong>g>se comp<strong>on</strong>ents <str<strong>on</strong>g>of</str<strong>on</strong>g> IC are dependent<br />

<strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> quality <str<strong>on</strong>g>of</str<strong>on</strong>g> human capital and its development.<br />

1 See for ex., Adriessen and Stam (2004), B<strong>on</strong>tis (2004), Malhotra (2000) are giving different compositi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Structural, Process<br />

and Organizati<strong>on</strong>al <strong>Capital</strong>.<br />

587

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