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Proceedings of the 3rd European Conference on Intellectual Capital

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The Structural Model <str<strong>on</strong>g>of</str<strong>on</strong>g> <strong>Intellectual</strong> <strong>Capital</strong> in Higher<br />

Educati<strong>on</strong> Instituti<strong>on</strong>s<br />

Fattah Nazem<br />

Islamic Azad University- Roudehen Branch, Tehran, Iran<br />

nazem@riau.ac.ir<br />

Abstract: Higher educati<strong>on</strong> system is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> most important and complicated products <str<strong>on</strong>g>of</str<strong>on</strong>g> human<br />

achievements. In additi<strong>on</strong>, universities are social systems which have been known as <str<strong>on</strong>g>the</str<strong>on</strong>g> center <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge<br />

and informati<strong>on</strong> as well as thinking bases for leading societies. In today’s complex, competitive world, intellectual<br />

capital is c<strong>on</strong>sidered as a competitive advantage for organizati<strong>on</strong>s and an indicati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> a part <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

organizati<strong>on</strong>’s ec<strong>on</strong>omic functi<strong>on</strong>. The purpose <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> present study was to provide a structural model <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

intellectual capital in higher educati<strong>on</strong> instituti<strong>on</strong>s based <strong>on</strong> managers’ creative problem-solving and<br />

organizati<strong>on</strong>al culture. The populati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> research included all employees <str<strong>on</strong>g>of</str<strong>on</strong>g> Islamic Azad University (IAU).<br />

332 managers and three employees under <str<strong>on</strong>g>the</str<strong>on</strong>g>ir supervisi<strong>on</strong> (totally 996 employees) were selected using<br />

stratified and cluster random sampling method. The research instruments were three questi<strong>on</strong>naires which were<br />

administered in 86 IAU branches and educati<strong>on</strong> centers: B<strong>on</strong>tis’s (1997) <strong>Intellectual</strong> <strong>Capital</strong> Questi<strong>on</strong>naire which<br />

c<strong>on</strong>sisted <str<strong>on</strong>g>of</str<strong>on</strong>g> 52 items with three underlying c<strong>on</strong>structs <str<strong>on</strong>g>of</str<strong>on</strong>g> human capital, customer capital, and structural capital<br />

and Cr<strong>on</strong>bach Alpha <str<strong>on</strong>g>of</str<strong>on</strong>g> 0.95; Managers’ Creative Problem-Solving Questi<strong>on</strong>naire (Whetten & Camer<strong>on</strong>, 2006)<br />

which was comprised <str<strong>on</strong>g>of</str<strong>on</strong>g> 22 items with dimensi<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> logical problem solving, creative problem solving,<br />

developing innovati<strong>on</strong> and Cr<strong>on</strong>bach Alpha 0.82; and a researcher-made questi<strong>on</strong>naire for organizati<strong>on</strong>al culture<br />

which was c<strong>on</strong>structed based <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> Robbin’s (1996) <str<strong>on</strong>g>the</str<strong>on</strong>g>ory with 28 items and underlying factors <str<strong>on</strong>g>of</str<strong>on</strong>g> individual<br />

initiative, risk tolerance, directi<strong>on</strong>, integrati<strong>on</strong>, c<strong>on</strong>flict tolerance, management c<strong>on</strong>tact, c<strong>on</strong>trol, and reward<br />

system (α = 0.92). The results <str<strong>on</strong>g>of</str<strong>on</strong>g> path analysis using LISREL s<str<strong>on</strong>g>of</str<strong>on</strong>g>tware indicated that dimensi<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> creative<br />

problem-solving and organizati<strong>on</strong>al culture had a direct effect <strong>on</strong> intellectual capital with <str<strong>on</strong>g>the</str<strong>on</strong>g> indices <str<strong>on</strong>g>of</str<strong>on</strong>g> 0.03 for <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

former variable and 0.80 for <str<strong>on</strong>g>the</str<strong>on</strong>g> latter <strong>on</strong>e. The model also showed that <str<strong>on</strong>g>the</str<strong>on</strong>g> factor <str<strong>on</strong>g>of</str<strong>on</strong>g> integrity in organizati<strong>on</strong>al<br />

culture had <str<strong>on</strong>g>the</str<strong>on</strong>g> highest direct effect <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> intellectual capital.<br />

Keywords: <strong>Intellectual</strong> capital, creative problem-solving, organizati<strong>on</strong>al culture, higher educati<strong>on</strong>, structural<br />

model<br />

1. Introducti<strong>on</strong> and purpose <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> study<br />

Higher educati<strong>on</strong> system is <strong>on</strong>e <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> most important and complicated products <str<strong>on</strong>g>of</str<strong>on</strong>g> human<br />

achievements. Green (1997) explains that higher educati<strong>on</strong> provides <str<strong>on</strong>g>the</str<strong>on</strong>g> technical knowledge and<br />

skill that industry requires it in future and <str<strong>on</strong>g>the</str<strong>on</strong>g> fact that governments depend <strong>on</strong> this knowledge to have<br />

an effective and strategic programming. In <str<strong>on</strong>g>the</str<strong>on</strong>g> past decade, academics have paid attenti<strong>on</strong> to <str<strong>on</strong>g>the</str<strong>on</strong>g> role<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge for global competitiveness in <str<strong>on</strong>g>the</str<strong>on</strong>g> third millennium. Obviously, knowledge is recognized<br />

as sustainable strategies to acquire and maintain companies’ competitive advantage (Barney, 1991;<br />

Drucker, 1988). Therefore, in <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge-based world, organizati<strong>on</strong> capabilities are based <strong>on</strong><br />

knowledge and managers should have to understand which capabilities <str<strong>on</strong>g>the</str<strong>on</strong>g>y need in order to maintain<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>ir competitive advantages (Barney, 1991).<br />

<strong>Intellectual</strong> capital provides <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cept <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge management that helps managers to identify<br />

and to classify <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge comp<strong>on</strong>ents <str<strong>on</strong>g>of</str<strong>on</strong>g> an organizati<strong>on</strong>. <strong>Intellectual</strong> capital c<strong>on</strong>cepts have been<br />

an explosi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> interesting studies since FORTUNE magazine published in 1991 (Stewart, 1991).<br />

<strong>Intellectual</strong> <strong>Capital</strong> — such as knowledge, skill, relati<strong>on</strong>ships — is, more than ever, <str<strong>on</strong>g>the</str<strong>on</strong>g> vital strategic<br />

and competitive resources. Academics believe that <str<strong>on</strong>g>the</str<strong>on</strong>g> benefits, which all ec<strong>on</strong>omic participants –<br />

employees, managers, investors, governments - gain by accepting <strong>Intellectual</strong> capital as a resource<br />

and by measuring its efficiency (Pulic, 2004). In knowledge-based ec<strong>on</strong>omy, companies do not<br />

produce just products or services but create added value to survive in <str<strong>on</strong>g>the</str<strong>on</strong>g> new ec<strong>on</strong>omic reality.<br />

Academics believe that intellectual capital is <str<strong>on</strong>g>the</str<strong>on</strong>g> lever for maintaining competitive advantages and<br />

sustainable performance. Accordingly, identifying, valuing, managing <strong>Intellectual</strong> capital is becoming<br />

increasingly important for companies (B<strong>on</strong>tis, 1996). In Fortune, Steward (1991) defines intellectual<br />

capital as “knowledge that transfers raw materials and makes <str<strong>on</strong>g>the</str<strong>on</strong>g>m more valuable”. The c<strong>on</strong>cepts <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

intellectual capital seem to have classified as a c<strong>on</strong>sensus <str<strong>on</strong>g>of</str<strong>on</strong>g> dividing an intellectual capital into three<br />

different groups (Edvinss<strong>on</strong> and Sullivan, 1996). Human capital simply comprises <str<strong>on</strong>g>the</str<strong>on</strong>g> competence,<br />

skills, experience, and intellectual agilities <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> individual employees (Bounfour, 2003), structural<br />

capital includes processes, systems, structures, brands, intellectual property, and o<str<strong>on</strong>g>the</str<strong>on</strong>g>r intangibles<br />

that are owned by <str<strong>on</strong>g>the</str<strong>on</strong>g> firm but do not appear <strong>on</strong> its balance sheet (Brooking, 1996). The remaining<br />

type <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital is customer (social) capital resides ei<str<strong>on</strong>g>the</str<strong>on</strong>g>r at <str<strong>on</strong>g>the</str<strong>on</strong>g> individual or <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

organizati<strong>on</strong>al level. Customer (social) capital is an intermediary form <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital c<strong>on</strong>sisting<br />

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