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Proceedings of the 3rd European Conference on Intellectual Capital

Proceedings of the 3rd European Conference on Intellectual Capital

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Eckhard Ammann<br />

They c<strong>on</strong>vert exactly <strong>on</strong>e source knowledge asset into exactly <strong>on</strong>e destinati<strong>on</strong> knowledge asset. This<br />

is an generalizati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> well-known SECI-model (N<strong>on</strong>aka/Takeuchi 1995). More complex<br />

c<strong>on</strong>versi<strong>on</strong>s may be easily gained by building <strong>on</strong> this set. They will c<strong>on</strong>sist <str<strong>on</strong>g>of</str<strong>on</strong>g> n-to-m-c<strong>on</strong>versi<strong>on</strong>s and<br />

include informati<strong>on</strong> assets in additi<strong>on</strong>. General knowledge c<strong>on</strong>versi<strong>on</strong>s are modeled c<strong>on</strong>verting<br />

several source assets (possibly <str<strong>on</strong>g>of</str<strong>on</strong>g> different types, kinds and quality) to several destinati<strong>on</strong> assets<br />

(also possibly different in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir knowledge dimensi<strong>on</strong>s). In additi<strong>on</strong>, informati<strong>on</strong> assets are c<strong>on</strong>sidered<br />

as possible c<strong>on</strong>tributing or generated parts <str<strong>on</strong>g>of</str<strong>on</strong>g> general knowledge c<strong>on</strong>versi<strong>on</strong>s.<br />

With <str<strong>on</strong>g>the</str<strong>on</strong>g> help <str<strong>on</strong>g>of</str<strong>on</strong>g> general nets <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge c<strong>on</strong>versi<strong>on</strong>s, knowledge development activities in a<br />

company can be modeled. This includes as well asset-oriented as process-oriented activities and also<br />

allows for human-to-human interacti<strong>on</strong>s for knowledge advancement.<br />

3. A modeling c<strong>on</strong>cept <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital advancement<br />

For a dynamic perspective <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital advancement we need to break down <str<strong>on</strong>g>the</str<strong>on</strong>g> overall<br />

picture <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> intellectual capital <str<strong>on</strong>g>of</str<strong>on</strong>g> a company to a finer granularity in order to be able to apply<br />

advancement measures. Again this means a change from summarized statements <strong>on</strong> human capital<br />

to pers<strong>on</strong>al development and knowledge adapti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> individual employees, to give just <strong>on</strong>e example.<br />

In sub-secti<strong>on</strong> 3.1., we follow this line and introduce <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space (intellectual capital space) toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r<br />

with three operators (plus three inverse operators), which work al<strong>on</strong>g <str<strong>on</strong>g>the</str<strong>on</strong>g> dimensi<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> this IC space.<br />

Sub-secti<strong>on</strong> 3.2. introduces c<strong>on</strong>catenated applicati<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>se operators and indentifies important<br />

classes <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>se c<strong>on</strong>catenati<strong>on</strong>s.<br />

3.1 IC space and <str<strong>on</strong>g>the</str<strong>on</strong>g> operators <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> model<br />

The IC space (short for intellectual capital space) <str<strong>on</strong>g>of</str<strong>on</strong>g> a company is a three-dimensi<strong>on</strong>al space, which<br />

spans <str<strong>on</strong>g>the</str<strong>on</strong>g> whole <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital viewpoints <str<strong>on</strong>g>of</str<strong>on</strong>g> this company. Viewpoints include <str<strong>on</strong>g>the</str<strong>on</strong>g> overall IC<br />

statement <str<strong>on</strong>g>of</str<strong>on</strong>g> company as <strong>on</strong>e extreme (<str<strong>on</strong>g>the</str<strong>on</strong>g> so-called IC origin) and individual statements <strong>on</strong> pers<strong>on</strong>al<br />

aptitudes <str<strong>on</strong>g>of</str<strong>on</strong>g> an employee or single business processes at <str<strong>on</strong>g>the</str<strong>on</strong>g> o<str<strong>on</strong>g>the</str<strong>on</strong>g>r extreme (<str<strong>on</strong>g>the</str<strong>on</strong>g> so-called knowledge<br />

management base, KM base). In between each level <str<strong>on</strong>g>of</str<strong>on</strong>g> detail regarding parts <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> company or<br />

detailed views <str<strong>on</strong>g>of</str<strong>on</strong>g> IC assets is represented in <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space.<br />

Three operators are introduced, which help to model intellectual capital advancement <strong>on</strong> each level <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

granularity: refinement, scope restricti<strong>on</strong>, and individualizati<strong>on</strong>. They work al<strong>on</strong>g <str<strong>on</strong>g>the</str<strong>on</strong>g> three dimensi<strong>on</strong>s<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space, in <str<strong>on</strong>g>the</str<strong>on</strong>g> downward directi<strong>on</strong> from IC origin to KM base. Firstly, refinement leads to a<br />

more detailed observati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> examined issue. For example, aptitude in <str<strong>on</strong>g>the</str<strong>on</strong>g> human capital domain<br />

is refined to formal educati<strong>on</strong>, specialized training, experience and so <strong>on</strong>. Again formal educati<strong>on</strong> can<br />

be fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r refined into its c<strong>on</strong>stituents. In effect, refinement works down <str<strong>on</strong>g>the</str<strong>on</strong>g> hierarchy <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> Intellectus<br />

Model, if this is taken as reference IC model. Sec<strong>on</strong>dly, scope restricti<strong>on</strong> starts at <str<strong>on</strong>g>the</str<strong>on</strong>g> entirety <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

organisati<strong>on</strong> and restricts <str<strong>on</strong>g>the</str<strong>on</strong>g> viewpoint to units, activities or teams inside <str<strong>on</strong>g>the</str<strong>on</strong>g> company. Finally,<br />

individualizati<strong>on</strong> describes <str<strong>on</strong>g>the</str<strong>on</strong>g> changeover from <str<strong>on</strong>g>the</str<strong>on</strong>g> whole or groups <str<strong>on</strong>g>of</str<strong>on</strong>g> observed employees,<br />

processes or items to <str<strong>on</strong>g>the</str<strong>on</strong>g> individual employee, <str<strong>on</strong>g>the</str<strong>on</strong>g> single process or item.<br />

Note, that refinement and restricti<strong>on</strong> can work piecewise through <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space. For example, a first<br />

applicati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> restricti<strong>on</strong> can change <str<strong>on</strong>g>the</str<strong>on</strong>g> viewpoint from <str<strong>on</strong>g>the</str<strong>on</strong>g> company-wide to a business-unit view,<br />

while a sec<strong>on</strong>d applicati<strong>on</strong> can fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r change this to a working unit level. Individualizati<strong>on</strong> is an<br />

operator mapping combined viewpoints to individualized viewpoints. This can start from IC origin (e.g.<br />

from <str<strong>on</strong>g>the</str<strong>on</strong>g> overall statement <strong>on</strong> human capital) or at a deeper level (e.g. <str<strong>on</strong>g>the</str<strong>on</strong>g> human capital <str<strong>on</strong>g>of</str<strong>on</strong>g> a<br />

business unit). In any case, an applicati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> individualizati<strong>on</strong> operator will lead to <str<strong>on</strong>g>the</str<strong>on</strong>g> individual<br />

employee, <str<strong>on</strong>g>the</str<strong>on</strong>g> single item or business process, all at KM base <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space.<br />

In additi<strong>on</strong>, three fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r operators, being effective in <str<strong>on</strong>g>the</str<strong>on</strong>g> inverse (upward) directi<strong>on</strong> to <str<strong>on</strong>g>the</str<strong>on</strong>g> three<br />

already menti<strong>on</strong>ed, are introduced: coarsing, enlargement and generalizati<strong>on</strong>. Applying <str<strong>on</strong>g>the</str<strong>on</strong>g>m in a<br />

sec<strong>on</strong>d phase <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital advancement helps to regain <str<strong>on</strong>g>the</str<strong>on</strong>g> improved overall picture <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

intellectual capital <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>.<br />

Figure 2 displays <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space with its three dimensi<strong>on</strong>s, which again are worked <strong>on</strong> by <str<strong>on</strong>g>the</str<strong>on</strong>g> three<br />

operators refinement, scope restricti<strong>on</strong> and individualizati<strong>on</strong> (<str<strong>on</strong>g>the</str<strong>on</strong>g> three “downward” operators). They<br />

start working <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> overall IC viewpoint <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> company, <str<strong>on</strong>g>the</str<strong>on</strong>g> IC origin, and break down in directi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> KM base <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> IC space. The three inverse operators (<str<strong>on</strong>g>the</str<strong>on</strong>g> “upward” operators) would work in <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

opposite directi<strong>on</strong>, from KM base in directi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> IC origin.<br />

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