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Proceedings of the 3rd European Conference on Intellectual Capital

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Table 1: (Morariu, 2010)<br />

No Author<br />

Maria Cristina Morariu<br />

Year <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

publicati<strong>on</strong><br />

IC classificati<strong>on</strong>:<br />

Internal,<br />

External, Human<br />

Number <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

sample<br />

companies<br />

Country<br />

1 Guthrie, J. and Petty, R. 2000 1 19 Australia<br />

2 Brennan, N. 2001 1 11 Ireland<br />

3 B<strong>on</strong>tis, N. 2003 1 10,000 Canada<br />

4 Goh, P.C. and Lim, K.P. 2004 1 20 Malaysia<br />

5 W<strong>on</strong>g, M., Gardner, C. 2005 1 60 New Zealand<br />

6 Abdolmohammadi, M.J. 2005 1 58<br />

USA<br />

7 Bukh, P.N. et al 2005 68 Denmark<br />

8 Bozzolan, S., O'Regan, P. and Ricceri, F. 2006 1 30x2 Italy, UK<br />

9 Boesso, G. and Kumar, K. 2007 72 Italy & USA<br />

10 White, G., Lee, A. and Tower G. 2007 102 Australia<br />

11 Vergauwen, Bollen and Oirbans 2007 2007 1 60 Sweden, Denmark, UK<br />

12 Striukova, L., Unerman, J. and Guthrie, J. 2008 1 15<br />

UK<br />

13 Ax, C. and Mart<strong>on</strong>, J. 2008 27 Sweden<br />

14 Bruggen, A., Vergauwen, P. and Dao, M 2009 125 Australia<br />

15 Sharabati, A. A., Jawad, S. N. and B<strong>on</strong>tis, N. 2010 1 15 Jordan<br />

The studies above prove that companies in <str<strong>on</strong>g>the</str<strong>on</strong>g> past tried to report IC and thus <str<strong>on</strong>g>the</str<strong>on</strong>g>y may be used<br />

toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r with <str<strong>on</strong>g>the</str<strong>on</strong>g> existing guidelines issued in this respect (MERITUM 2002, DMTI 2003) as a<br />

benchmark and a framework for nowadays entities. Additi<strong>on</strong>al arguments encouraging entities to<br />

report IC are represented by <str<strong>on</strong>g>the</str<strong>on</strong>g> benefits companies have if reporting IC. Some <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g>m are<br />

summarized below against <str<strong>on</strong>g>the</str<strong>on</strong>g> downside aspect <str<strong>on</strong>g>of</str<strong>on</strong>g> reporting IC.<br />

According to Bukh (2003) IC reports by reducing <str<strong>on</strong>g>the</str<strong>on</strong>g> uncertainty shall reflect in lower risk premium<br />

and <str<strong>on</strong>g>the</str<strong>on</strong>g>reby a more accurate valuati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> companies. Botosan (Mouritsen, Nikolaj and Marr 2004)<br />

argues that disclosing informati<strong>on</strong> <strong>on</strong> factors such as relati<strong>on</strong>ships, internally generated assets and<br />

knowledge is likely to lower <str<strong>on</strong>g>the</str<strong>on</strong>g> cost <str<strong>on</strong>g>of</str<strong>on</strong>g> equity by decreasing uncertainty about future prospects <str<strong>on</strong>g>of</str<strong>on</strong>g> a<br />

company and facilitates a more precise valuati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> company. Fur<str<strong>on</strong>g>the</str<strong>on</strong>g>rmore, some may say that<br />

voluntary intellectual capital disclosure (ICD) is an appropriate approach for companies to meet<br />

stakeholders’ IC informati<strong>on</strong> needs and to reduce <str<strong>on</strong>g>the</str<strong>on</strong>g> informati<strong>on</strong> asymmetry (Vergauwen, Bollen and<br />

Oirbans 2007, Bozzolan, O'Regan and Ricceri 2006). Surprisingly, <str<strong>on</strong>g>the</str<strong>on</strong>g> results obtained by Bruggen,<br />

Vergauwen and Dao (2009) c<strong>on</strong>tradict this affirmati<strong>on</strong>. The <str<strong>on</strong>g>European</str<strong>on</strong>g> Uni<strong>on</strong>’s Green Book (2001)<br />

c<strong>on</strong>siders a wider set <str<strong>on</strong>g>of</str<strong>on</strong>g> benefits such as improved company image, employees’ commitment and<br />

productivity and use <str<strong>on</strong>g>of</str<strong>on</strong>g> natural resources.<br />

Never<str<strong>on</strong>g>the</str<strong>on</strong>g>less, <str<strong>on</strong>g>the</str<strong>on</strong>g>se benefits must be compared with <str<strong>on</strong>g>the</str<strong>on</strong>g> cost <str<strong>on</strong>g>of</str<strong>on</strong>g> providing ICDs because if <str<strong>on</strong>g>the</str<strong>on</strong>g>y are<br />

not <str<strong>on</strong>g>of</str<strong>on</strong>g>fset by benefits, companies would not be stimulated to undertake <str<strong>on</strong>g>the</str<strong>on</strong>g> process (Polo and<br />

Vazquez 2008). Meer-Kooistra & Zijlstra (2001) findings show that in practice for <str<strong>on</strong>g>the</str<strong>on</strong>g> time being<br />

nei<str<strong>on</strong>g>the</str<strong>on</strong>g>r providers nor users <str<strong>on</strong>g>of</str<strong>on</strong>g> IC informati<strong>on</strong> are keen to report it externally. Moreover, some authors<br />

found that practiti<strong>on</strong>ers are reluctant to publish such informati<strong>on</strong> because in <str<strong>on</strong>g>the</str<strong>on</strong>g>ir view it will mean<br />

giving insight into <str<strong>on</strong>g>the</str<strong>on</strong>g>ir competitive advantage, and that financial analysts and <str<strong>on</strong>g>the</str<strong>on</strong>g> capital market do<br />

not pay so much attenti<strong>on</strong> to IC disclosures, as <str<strong>on</strong>g>the</str<strong>on</strong>g>y are sceptical, <str<strong>on</strong>g>the</str<strong>on</strong>g>y d<strong>on</strong>’t understand it, <str<strong>on</strong>g>the</str<strong>on</strong>g>y find<br />

difficult to compare as <str<strong>on</strong>g>the</str<strong>on</strong>g>y are unique, <str<strong>on</strong>g>the</str<strong>on</strong>g>y c<strong>on</strong>sider it irrelevant as <str<strong>on</strong>g>the</str<strong>on</strong>g> informati<strong>on</strong> provided show<br />

indicators <str<strong>on</strong>g>of</str<strong>on</strong>g> general interest without specifying <str<strong>on</strong>g>the</str<strong>on</strong>g> management’ value creati<strong>on</strong> model (Meer-<br />

Kooistra & Zijlstra, 2001; Bukh, 2003; Mouritsen, 2003).<br />

5. C<strong>on</strong>clusi<strong>on</strong>s<br />

Review <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> literature proves that IC is a c<strong>on</strong>troversial c<strong>on</strong>cept due to some authors c<strong>on</strong>sidering it<br />

as a capital comp<strong>on</strong>ent, or as an intangible asset, and last but not list as a liability. This never ending<br />

debate was <str<strong>on</strong>g>the</str<strong>on</strong>g> intrigue <str<strong>on</strong>g>of</str<strong>on</strong>g> our paper that in additi<strong>on</strong> c<strong>on</strong>tains our opini<strong>on</strong>s too. According to our<br />

purposes, we have managed to (1) define and explain ourselves IC; (2) prove that IC meets asset<br />

definiti<strong>on</strong>; (3) provide a new tool for measuring IC; (4) bring c<strong>on</strong>vincing arguments that IC reporting is<br />

possible and desirable. As any study, our paper has limitati<strong>on</strong>s as follows: When defining IC we<br />

disregarded <str<strong>on</strong>g>the</str<strong>on</strong>g> o<str<strong>on</strong>g>the</str<strong>on</strong>g>r comp<strong>on</strong>ents <str<strong>on</strong>g>of</str<strong>on</strong>g> IC as defined by o<str<strong>on</strong>g>the</str<strong>on</strong>g>r researchers. When exposing our way to<br />

determine c<strong>on</strong>trol we took into account that achieving an objective depends significantly <strong>on</strong> <strong>on</strong>e<br />

department. In reality <strong>on</strong>e department may influence <str<strong>on</strong>g>the</str<strong>on</strong>g> achievement <str<strong>on</strong>g>of</str<strong>on</strong>g> several goals, and <strong>on</strong>e goal<br />

may be achieved by <str<strong>on</strong>g>the</str<strong>on</strong>g> cumulative efforts <str<strong>on</strong>g>of</str<strong>on</strong>g> more than <strong>on</strong>e department. The tool we have proposed<br />

283

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