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Proceedings of the 3rd European Conference on Intellectual Capital

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Sorin Anagnoste and Gabriela Dumitru<br />

both sides <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> risks involved, potential attractiveness. This is normally d<strong>on</strong>e via due diligence<br />

reports and management presentati<strong>on</strong>s. In <str<strong>on</strong>g>the</str<strong>on</strong>g> end <str<strong>on</strong>g>the</str<strong>on</strong>g> process as such is managed through <str<strong>on</strong>g>of</str<strong>on</strong>g>fer<br />

evaluati<strong>on</strong>, structuring <str<strong>on</strong>g>the</str<strong>on</strong>g> deal, negotiating <str<strong>on</strong>g>the</str<strong>on</strong>g> agreement and in <str<strong>on</strong>g>the</str<strong>on</strong>g> end signing and closing <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

process.<br />

Figure 1: Main drivers <str<strong>on</strong>g>of</str<strong>on</strong>g> mergers and acquisiti<strong>on</strong><br />

Source: Ro<str<strong>on</strong>g>the</str<strong>on</strong>g>nbuecher, J. and v<strong>on</strong> Hoyningen-Huene, J. (2008) The rise <str<strong>on</strong>g>of</str<strong>on</strong>g> Emerging Markets in<br />

Mergers and Acquisiti<strong>on</strong>s, A.T. Kearney<br />

There are different parts involved in an M&A process like auditors, banks, legal advisors,<br />

management <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> two parties involved and c<strong>on</strong>sultants whose role is mainly in developing <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

commercial due diligence process that results in a due diligence report based <strong>on</strong> an in-depth analysis<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> market and competiti<strong>on</strong>, strategy and business plan.<br />

Due diligence is a key activity in mergers and acquisiti<strong>on</strong>s because it is <str<strong>on</strong>g>the</str<strong>on</strong>g> point at which both <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

potential for value creati<strong>on</strong> and <str<strong>on</strong>g>the</str<strong>on</strong>g> purchase price are determined. To fully assess <str<strong>on</strong>g>the</str<strong>on</strong>g> value creati<strong>on</strong><br />

potential acquires perform different types <str<strong>on</strong>g>of</str<strong>on</strong>g> due diligence reports (Niewiem and Ro<str<strong>on</strong>g>the</str<strong>on</strong>g>nbucher,<br />

2008):<br />

Figure 2: Types <str<strong>on</strong>g>of</str<strong>on</strong>g> due diligence reports<br />

Source: Perry, S.J. and Herd, J.T. (2004) Mergers and acquisiti<strong>on</strong>s: Reducing M&A risk through<br />

improved due diligence, A.T. Kearney, Vol. 32 No.2<br />

42

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