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Proceedings of the 3rd European Conference on Intellectual Capital

Proceedings of the 3rd European Conference on Intellectual Capital

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Ruxandra Bejinaru and Stefan Iordache<br />

as well as <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> links between <str<strong>on</strong>g>the</str<strong>on</strong>g>m. From our perspective, we would state that intellectual capital is<br />

a str<strong>on</strong>g integrator within <str<strong>on</strong>g>the</str<strong>on</strong>g> learning organizati<strong>on</strong>. The organizati<strong>on</strong>’s intellectual capital supports its<br />

employees’ orientati<strong>on</strong> to simultaneously collaborate and engage to sustain <str<strong>on</strong>g>the</str<strong>on</strong>g> achievement <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

objectives in business. The force comes out <str<strong>on</strong>g>of</str<strong>on</strong>g> a trust relati<strong>on</strong>ship based <strong>on</strong> ethics and reciprocity <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

help am<strong>on</strong>g members, as well as <strong>on</strong> a str<strong>on</strong>g team felling fed within <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>. These are <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

company’s fundaments, values and visi<strong>on</strong>, <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> primary level or shared visi<strong>on</strong> and team learning <strong>on</strong><br />

a fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r level.<br />

The matter is <str<strong>on</strong>g>of</str<strong>on</strong>g> choosing <str<strong>on</strong>g>the</str<strong>on</strong>g> right perspective: ei<str<strong>on</strong>g>the</str<strong>on</strong>g>r regarding intellectual capital as a stock or as a<br />

flow. It is not an easy task to perceive <str<strong>on</strong>g>the</str<strong>on</strong>g> dynamics <str<strong>on</strong>g>of</str<strong>on</strong>g> reality it is something that needs a lot <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

learning, practice and a special kit. Our research led us to <str<strong>on</strong>g>the</str<strong>on</strong>g> answer that a mature learning<br />

organizati<strong>on</strong> represents that kit. The full kit, to which intellectual capital relates, c<strong>on</strong>tains – <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

pers<strong>on</strong>al mastery, <str<strong>on</strong>g>the</str<strong>on</strong>g> mental models, <str<strong>on</strong>g>the</str<strong>on</strong>g> shared visi<strong>on</strong>, <str<strong>on</strong>g>the</str<strong>on</strong>g> team learning and <str<strong>on</strong>g>the</str<strong>on</strong>g> system’s thinking.<br />

<strong>Intellectual</strong> capital needs <str<strong>on</strong>g>the</str<strong>on</strong>g> discipline <str<strong>on</strong>g>of</str<strong>on</strong>g> pers<strong>on</strong>al mastery because you can’t make use <str<strong>on</strong>g>of</str<strong>on</strong>g> something<br />

if you d<strong>on</strong>’t c<strong>on</strong>centrate <strong>on</strong> comprehending its’ dimensi<strong>on</strong>, <strong>on</strong> c<strong>on</strong>trolling its’ spreading res<strong>on</strong>ance and<br />

finally <strong>on</strong> fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r modelling its’ trajectory. Pers<strong>on</strong>al mastery means to know what you have d<strong>on</strong>e and<br />

to push fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r your work in order to accomplish what you have been able to, but “have never arrived<br />

to” (Senge, 1990).<br />

Fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r speaking, having <str<strong>on</strong>g>the</str<strong>on</strong>g> mental models is nei<str<strong>on</strong>g>the</str<strong>on</strong>g>r so difficult nor enough but working through<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>m is a start. This is how <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>’s intellectual capital will be always under <str<strong>on</strong>g>the</str<strong>on</strong>g> influence <str<strong>on</strong>g>of</str<strong>on</strong>g><br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> mental models, or name it ‘acti<strong>on</strong>’. The shared visi<strong>on</strong> within a learning organizati<strong>on</strong> is <str<strong>on</strong>g>the</str<strong>on</strong>g> affair<br />

that keeps every<strong>on</strong>e and everything toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r. To reality, <str<strong>on</strong>g>the</str<strong>on</strong>g> shared visi<strong>on</strong> is not an idea as it is to us,<br />

but an impressive force. We believe that intellectual capital will generate <str<strong>on</strong>g>the</str<strong>on</strong>g> competitive advantage<br />

through its power as a functi<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> factors like how it is perceived and what it is used for. A shared<br />

visi<strong>on</strong> keeps <str<strong>on</strong>g>the</str<strong>on</strong>g> team toge<str<strong>on</strong>g>the</str<strong>on</strong>g>r and <str<strong>on</strong>g>of</str<strong>on</strong>g>fers commitment to <str<strong>on</strong>g>the</str<strong>on</strong>g> same cause and this represents ano<str<strong>on</strong>g>the</str<strong>on</strong>g>r<br />

str<strong>on</strong>g integrator within <str<strong>on</strong>g>the</str<strong>on</strong>g> learning organizati<strong>on</strong>. (Bratianu, 2008) The phrase -team learning- seems<br />

much easier to approach but <str<strong>on</strong>g>the</str<strong>on</strong>g> significance <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cept does not reduce itself to <str<strong>on</strong>g>the</str<strong>on</strong>g> translati<strong>on</strong>.<br />

Team learning means alignment and not <str<strong>on</strong>g>of</str<strong>on</strong>g> individuals to something but <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> group to <str<strong>on</strong>g>the</str<strong>on</strong>g> comm<strong>on</strong><br />

something. We approached <str<strong>on</strong>g>the</str<strong>on</strong>g> above c<strong>on</strong>cepts under <str<strong>on</strong>g>the</str<strong>on</strong>g> aegis <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> learning organizati<strong>on</strong> and<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g>re is <strong>on</strong>e more to discuss. Senge talks about systems thinking as being <str<strong>on</strong>g>the</str<strong>on</strong>g> right opti<strong>on</strong> for our<br />

percepti<strong>on</strong>. He says that <str<strong>on</strong>g>the</str<strong>on</strong>g> right way to solve a problem is to look at <str<strong>on</strong>g>the</str<strong>on</strong>g> whole <str<strong>on</strong>g>of</str<strong>on</strong>g> it and not at parts<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> it. Splitting <str<strong>on</strong>g>the</str<strong>on</strong>g> whole into pieces will degenerate truth and results. We realize that systems thinking<br />

is like <str<strong>on</strong>g>the</str<strong>on</strong>g> vital law for <str<strong>on</strong>g>the</str<strong>on</strong>g> learning organizati<strong>on</strong> and that it can’t functi<strong>on</strong> o<str<strong>on</strong>g>the</str<strong>on</strong>g>rwise.<br />

Social capital affects both human capital and knowledge dynamics, increasing <str<strong>on</strong>g>the</str<strong>on</strong>g> intellectual capital<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>. <strong>Intellectual</strong> capital according to Stewart (1999) is “<str<strong>on</strong>g>the</str<strong>on</strong>g> sum <str<strong>on</strong>g>of</str<strong>on</strong>g> everything inside <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

company that c<strong>on</strong>fers intellectual and/or material competitive advantage: knowledge, informati<strong>on</strong>,<br />

intellectual property, experience that may be used to create wealth.” <strong>Intellectual</strong> capital regards <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

permanent supervisi<strong>on</strong> and evaluati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge within an organizati<strong>on</strong>, and it is fundamentally<br />

different from creati<strong>on</strong> and utilizati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge (that being knowledge management). Knowledge<br />

management works for <str<strong>on</strong>g>the</str<strong>on</strong>g> purpose <str<strong>on</strong>g>of</str<strong>on</strong>g> creating intellectual capital to <str<strong>on</strong>g>the</str<strong>on</strong>g> organizati<strong>on</strong>. In o<str<strong>on</strong>g>the</str<strong>on</strong>g>r words,<br />

knowledge management is <str<strong>on</strong>g>the</str<strong>on</strong>g> basic level <str<strong>on</strong>g>of</str<strong>on</strong>g> forming and developing competitive advantage,<br />

c<strong>on</strong>sciously and pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>ally. “What a company knows, <str<strong>on</strong>g>the</str<strong>on</strong>g> way that uses what it knows and how<br />

fast something new and important can be obtained are part <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> new perspectives generati<strong>on</strong><br />

processes, <str<strong>on</strong>g>of</str<strong>on</strong>g> developing and using forecast, <str<strong>on</strong>g>of</str<strong>on</strong>g> engaging to competences and acti<strong>on</strong> based<br />

capacities, and <str<strong>on</strong>g>of</str<strong>on</strong>g> learning from feedback. This is <str<strong>on</strong>g>the</str<strong>on</strong>g> intellectual capital.” (Rastogi, 2000) In 1980, a<br />

research regarding <str<strong>on</strong>g>the</str<strong>on</strong>g> performances <str<strong>on</strong>g>of</str<strong>on</strong>g> Japanese companies c<strong>on</strong>cluded that <str<strong>on</strong>g>the</str<strong>on</strong>g>re exist major<br />

differences <str<strong>on</strong>g>of</str<strong>on</strong>g> performance that may be attributed to n<strong>on</strong>-material actives. A series <str<strong>on</strong>g>of</str<strong>on</strong>g> articles issued<br />

at <str<strong>on</strong>g>the</str<strong>on</strong>g> end <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> 1980 and in 1990, were explaining <str<strong>on</strong>g>the</str<strong>on</strong>g> use and measurement <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital<br />

as a mean to better evaluate <str<strong>on</strong>g>the</str<strong>on</strong>g> company’s value. Today <str<strong>on</strong>g>the</str<strong>on</strong>g> most significant corporati<strong>on</strong>s identify<br />

intellectual capital as a significant part in determining <str<strong>on</strong>g>the</str<strong>on</strong>g> market value.<br />

There is no difficulty <str<strong>on</strong>g>of</str<strong>on</strong>g> understanding <str<strong>on</strong>g>the</str<strong>on</strong>g> essence <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>cept ‘intellectual capital’ but it’s<br />

c<strong>on</strong>fusing to correlate its semantic dynamics and variety <str<strong>on</strong>g>of</str<strong>on</strong>g> interpretati<strong>on</strong>s in time. It seems that we<br />

have to wait for <str<strong>on</strong>g>the</str<strong>on</strong>g> str<strong>on</strong>gest metaphor <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital to show up and make every<strong>on</strong>e to<br />

c<strong>on</strong>verge. Maybe when we finish <str<strong>on</strong>g>the</str<strong>on</strong>g> debates about <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>tent <str<strong>on</strong>g>of</str<strong>on</strong>g> intellectual capital we shall reach to<br />

measure it. The measurement is possible but <str<strong>on</strong>g>the</str<strong>on</strong>g> results are still not reflecting reality, <str<strong>on</strong>g>the</str<strong>on</strong>g>y show<br />

distorti<strong>on</strong>s. C<strong>on</strong>fr<strong>on</strong>ting <str<strong>on</strong>g>the</str<strong>on</strong>g> human capital <strong>on</strong> individual level and <strong>on</strong> organizati<strong>on</strong>al level we observe<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> similarity. Human capital at individual level c<strong>on</strong>sists in knowledge, intelligence and values and<br />

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