27.06.2013 Views

Proceedings of the 3rd European Conference on Intellectual Capital

Proceedings of the 3rd European Conference on Intellectual Capital

Proceedings of the 3rd European Conference on Intellectual Capital

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Nicolae Al. Pop et al.<br />

C<strong>on</strong>sequently, with <str<strong>on</strong>g>the</str<strong>on</strong>g> excepti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> two menti<strong>on</strong>ed factors, all o<str<strong>on</strong>g>the</str<strong>on</strong>g>r factors have a significant<br />

influence <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> dependent variable. Ano<str<strong>on</strong>g>the</str<strong>on</strong>g>r aspect which c<strong>on</strong>firms this relati<strong>on</strong> is <str<strong>on</strong>g>the</str<strong>on</strong>g> t-test, which<br />

also shows an influence <str<strong>on</strong>g>of</str<strong>on</strong>g> all factors <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> dependent variable, with <str<strong>on</strong>g>the</str<strong>on</strong>g> excepti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> “pedagogical<br />

skills” and “attitude” <str<strong>on</strong>g>of</str<strong>on</strong>g> pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors towards students. The correlati<strong>on</strong> table between <str<strong>on</strong>g>the</str<strong>on</strong>g> independent<br />

variables shows no significant dependence between <str<strong>on</strong>g>the</str<strong>on</strong>g> analyzed items.<br />

Model R<br />

1<br />

R<br />

Square<br />

Adjusted<br />

R Square<br />

Model Summary b<br />

Change Statistics<br />

Std. Error <str<strong>on</strong>g>of</str<strong>on</strong>g> R Square<br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> Estimate Change F Change df1 df2<br />

Sig. F<br />

Change<br />

Durbin-<br />

Wats<strong>on</strong><br />

1 .515 a .265 .261 1.18156 .265 59.411 7 1152 .000 1.566<br />

a. Predictors: (C<strong>on</strong>stant), availability pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors, competences pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors, pedagogical skills, attitude<br />

pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors, teaching style, implicati<strong>on</strong>, communicati<strong>on</strong><br />

b. Dependent Variable: satisfied that you chose ASE<br />

1<br />

ANOVA b<br />

Model Sum <str<strong>on</strong>g>of</str<strong>on</strong>g> Squares df Mean Square F Sig.<br />

Regressi<strong>on</strong> 580.603 7 82.943 59.411 .000 a<br />

Residual 1608.286 1152 1.396<br />

Total 2188.889 1159<br />

a. Predictors: (C<strong>on</strong>stant), availability pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors, competences pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors, pedagogical skills, attitude<br />

pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors, teaching style, implicati<strong>on</strong>, communicati<strong>on</strong><br />

b. Dependent Variable: satisfied that you chose ASE<br />

Coefficients a<br />

Unstandardized Coefficients<br />

Standardized<br />

Coefficients<br />

Model B Std. Error Beta t Sig.<br />

(C<strong>on</strong>stant) 1.663 .168 9.878 .000<br />

competences pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors .219 .035 .193 6.221 .000<br />

teaching style .129 .039 .118 3.314 .001<br />

pedagogical skills -.028 .038 -.027 -.740 .459<br />

implicati<strong>on</strong> .127 .037 .126 3.397 .001<br />

attitude .038 .037 .039 1.038 .299<br />

communicati<strong>on</strong> .127 .037 .133 3.482 .001<br />

availability .084 .033 .088 2.563 .010<br />

a. Dependent Variable: satisfied that you chose ASE<br />

Figure 2: Results <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> regressi<strong>on</strong> analysis<br />

If we analyze <str<strong>on</strong>g>the</str<strong>on</strong>g> willingness <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> students to c<strong>on</strong>tinue <str<strong>on</strong>g>the</str<strong>on</strong>g>ir studies within <str<strong>on</strong>g>the</str<strong>on</strong>g> same university, we<br />

can observe that more satisfied students ra<str<strong>on</strong>g>the</str<strong>on</strong>g>r want to c<strong>on</strong>tinue <str<strong>on</strong>g>the</str<strong>on</strong>g>ir studies. As fig. 3 shows <strong>on</strong>ly<br />

50% <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> dissatisfied students want to c<strong>on</strong>tinue <str<strong>on</strong>g>the</str<strong>on</strong>g>ir studies within <str<strong>on</strong>g>the</str<strong>on</strong>g> same university, while over<br />

62% <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> students from <str<strong>on</strong>g>the</str<strong>on</strong>g> ra<str<strong>on</strong>g>the</str<strong>on</strong>g>r satisfied students have <str<strong>on</strong>g>the</str<strong>on</strong>g> intenti<strong>on</strong> to remain <str<strong>on</strong>g>the</str<strong>on</strong>g> same<br />

university.<br />

As this study shows, <str<strong>on</strong>g>the</str<strong>on</strong>g> human capital and <str<strong>on</strong>g>the</str<strong>on</strong>g> relati<strong>on</strong>al capital <str<strong>on</strong>g>of</str<strong>on</strong>g> a university are very important for<br />

its image and success <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> higher educati<strong>on</strong> services market. Since <str<strong>on</strong>g>the</str<strong>on</strong>g> delivered services rely <strong>on</strong><br />

<str<strong>on</strong>g>the</str<strong>on</strong>g> human capital, <str<strong>on</strong>g>the</str<strong>on</strong>g> quality <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g> pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors performing teaching activities represents a core asset<br />

<str<strong>on</strong>g>of</str<strong>on</strong>g> a university. By <str<strong>on</strong>g>the</str<strong>on</strong>g>ir knowledge and competence <str<strong>on</strong>g>the</str<strong>on</strong>g>y c<strong>on</strong>tribute directly to <str<strong>on</strong>g>the</str<strong>on</strong>g> improvement <str<strong>on</strong>g>of</str<strong>on</strong>g> <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

relati<strong>on</strong>ship with <str<strong>on</strong>g>the</str<strong>on</strong>g> students.<br />

The findings point out that <str<strong>on</strong>g>the</str<strong>on</strong>g> perceived competence, <str<strong>on</strong>g>the</str<strong>on</strong>g> teaching style and <str<strong>on</strong>g>the</str<strong>on</strong>g> implicati<strong>on</strong> have <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

most influence <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> students’ overall satisfacti<strong>on</strong> level. So does <str<strong>on</strong>g>the</str<strong>on</strong>g> communicati<strong>on</strong> between <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essors and <str<strong>on</strong>g>the</str<strong>on</strong>g> students, which scored <str<strong>on</strong>g>the</str<strong>on</strong>g> lowest specific satisfacti<strong>on</strong> level. Two main ideas for<br />

fur<str<strong>on</strong>g>the</str<strong>on</strong>g>r c<strong>on</strong>siderati<strong>on</strong> arise: The positive aspect is that <str<strong>on</strong>g>the</str<strong>on</strong>g> factor with most influence <strong>on</strong> <str<strong>on</strong>g>the</str<strong>on</strong>g> overall<br />

347

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!