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Proceedings of the 3rd European Conference on Intellectual Capital

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Knowledge<br />

Distributi<strong>on</strong><br />

Company<br />

Knowledge<br />

Base<br />

Knowledge<br />

Storage<br />

Paul Lumbantobing et al.<br />

Strategy Formulati<strong>on</strong><br />

Initiatives Formulati<strong>on</strong> that needed for strategy<br />

implementati<strong>on</strong><br />

Knowledge Identificati<strong>on</strong> that required<br />

implementing strategic initiatives<br />

Knowledge Existing<br />

Envir<strong>on</strong>ment<br />

l<br />

Knowledge Gap Analysis<br />

Knowledge Needs<br />

KM Strategy Formulati<strong>on</strong><br />

Knowledge Acquisiti<strong>on</strong>: benchmark, training,<br />

internship, research, merger, etc.<br />

Integrati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> knowledge with corporate strategic<br />

initiatives<br />

Figure 3: Process <str<strong>on</strong>g>of</str<strong>on</strong>g> alignment and integrati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> company strategy with KM strategy<br />

3.2 KM role and value propositi<strong>on</strong><br />

KM Strategic<br />

Effectiveness<br />

Analysis<br />

In <str<strong>on</strong>g>the</str<strong>on</strong>g> early implementati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> KM, employees and management frequently have a highly varied<br />

understanding <str<strong>on</strong>g>of</str<strong>on</strong>g> KM. This varied understanding also leads to a different expectati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> employees<br />

and management, and it likely ends up to <str<strong>on</strong>g>the</str<strong>on</strong>g> c<strong>on</strong>fusi<strong>on</strong> and excessive load for <str<strong>on</strong>g>the</str<strong>on</strong>g> KM, especially if<br />

KM is required to fulfil <str<strong>on</strong>g>the</str<strong>on</strong>g> desire <str<strong>on</strong>g>of</str<strong>on</strong>g> all parties.<br />

To c<strong>on</strong>trol <str<strong>on</strong>g>the</str<strong>on</strong>g> expectati<strong>on</strong>s that arise and also to focus <str<strong>on</strong>g>the</str<strong>on</strong>g> stages <str<strong>on</strong>g>of</str<strong>on</strong>g> KM implementati<strong>on</strong>,<br />

management must decide <str<strong>on</strong>g>the</str<strong>on</strong>g> KM role and value propositi<strong>on</strong> for a certain period, which is in <str<strong>on</strong>g>the</str<strong>on</strong>g> next<br />

period can be evaluated and extended.<br />

3.2.1 KM role<br />

There are three role opti<strong>on</strong>s that can emerge in KM. First opti<strong>on</strong>, KM is directed to manage <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

knowledge as a product. It means that <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge management c<strong>on</strong>centrates itself in doing<br />

knowledge codificati<strong>on</strong> and to store it in knowledge repository that can be accessed by employees.<br />

This approach is based <strong>on</strong> cognitivism perspective (Varela, 1992 in Dalkir, 2005)<br />

Sec<strong>on</strong>d opti<strong>on</strong>, KM is directed to c<strong>on</strong>nect people who have knowledge to <str<strong>on</strong>g>the</str<strong>on</strong>g> people who need <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

knowledge. The c<strong>on</strong>sequence <str<strong>on</strong>g>of</str<strong>on</strong>g> this opti<strong>on</strong> is <str<strong>on</strong>g>the</str<strong>on</strong>g> knowledge manager must be able to identify people<br />

who have certain knowledge and to c<strong>on</strong>nect <str<strong>on</strong>g>the</str<strong>on</strong>g>m to o<str<strong>on</strong>g>the</str<strong>on</strong>g>r people who need it. In order to facilitate <str<strong>on</strong>g>the</str<strong>on</strong>g><br />

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