FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.
2010 ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT
• Media involvement such as print, online, radio, in-person, cooperative advertising, social
media, or a combination thereof;
• Engagement level with customers that is activity-based vs. partnerships with third
parties; and
• Reaching various customer groups such as children/students, residential customers,
small businesses, large commercial/institutional customers, property managers for
multifamily homes, low income customers, municipalities, and the general public.
The CEO initiatives undertaken in 2010 include very little mass media; instead, they target
individual customer groups in consideration of that group’s specific needs and include direct
engagement and interaction with residential and commercial customers and students. Many of
the initiatives are a continuation from 2009 since the development of several initiatives began
that year. Table 8-1 provides a summary of the 2010 CEO initiatives that are active and in
development in FEI and FEVI by customer groups. Table 8-2 summarizes the 2010 costs for the
CEO program area. Much of the CEO funds in 2010 were spent on developing programs and
messages to engage with residential customers and the general public. Conservation education
programs are still in development stages for commercial and low income customers, and
additional CEO programs are being developed for students and schools.
SECTION 8: CONSERVATION, EDUCATION & OUTREACH (“CEO”) PROGRAMS Page 143