FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.
2010 ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT
educational component with guest speaker (i.e. new water heater technology, emerging
technologies, and BCSA permitting requirements);
• Focus on outreach through the further development and enhancement of the
Companies’ website (i.e. customer and efficiency partner portals), developing
promotional materials for both customers and efficiency partners, participating in thirdparty
communications through association and stakeholder newsletters, and
participating in association events and tradeshows;
• Use Contractor study research findings to guide the development of training
opportunities for contractors and work with trade associations to deliver these
opportunities; and
• Develop and launch the Contractor program sub-brand name and logo across all service
territories.
As noted in section 11.1.2, Order No. G-36-09 did not approve the discrete trade relations
budget area put forward as it was considered by the Commission to be a duplication of
commercial and residential program delivery expenditure. The expenditures in this area are part
of the overall overhead of EEC program delivery and are included in the costs for the overall
EEC portfolio.
Table 11-11 is an estimate of the expenditures required to develop and maintain the 2011
Efficiency Partners program.
Table 11-11: 2011 Efficiency Partners Program – Forecast Expenditures
Efficiency Partners Program
Expenditure ($000s)
FEI FEVI Total
Registration/application administration (Contractor program) $22 $6 $28
Promotion, brochures, and trade magazine ads $18 $5 $23
Conferences and trade shows $12 $3 $15
Quarterly newsletters $19 $5 $24
Efficiency workshops/training $64 $16 $80
Website development $40 $10 $50
Co-op advertising $20 $30 $50
Program development expenses $48 $12 $60
Program development labour $74 $18 $92
Total $317 $105 $422
11.3.2.2 Expanded Contractor Program Roll Out
Focus during the first and second quarters of 2011 will be to roll out the expanded Contractor
program, as described in section 11.3.2.1, to all service territories. There are over 2,400 natural
SECTION 11: ENABLING ACTIVITIES Page 245