FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.
2010 ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT
Sitecatalyst, a remotely hosted, subscription-based solution for real-time website reporting and
analysis. Codes are placed on web pages that execute when the page loads. As the page loads
and the code on the page executes, a request is sent to the Sitecatalyst server for a web
beacon, which is a two-by-two transparent pixel image. Along with this image request, the code
collects and sends additional information to Adobe Online Marketing data centres. The data
centres then populate a report with the collected data, which can be accessed by the
Companies’ web team, to allow them to analyze the web activity related to a specific CEO
initiative.
For certain initiatives, such as event surveying, the Companies will hire an external research
firm, relying on their particular methodology to complete the analysis. The Companies will also
rely on the method recommended by an independent research firm depending on the CEO
initiative. Modifications to improve the initiatives can take place after one or more of these forms
of evaluation have been completed.
8.2 2010 CEO Initiatives by Customer Group
The activities that make up the CEO initiatives are designed to create and promote awareness,
and educate the public on energy conservation. By encouraging customers to take small steps
towards energy conservation with simple and low-cost behaviours, the Companies hope
customers will later adopt or adjust their own conservation beliefs and install high efficient
equipment through participation in our other EEC incentive programs. The CEO activities for
2010 are described in further detail below and grouped according to the following customer
groups: residential customers, commercial customers, conservation for affordable housing
customers, and schools.
8.2.1 RESIDENTIAL CUSTOMERS
With over 850,000 residential customers, it is vital for the Companies to provide them with
energy saving information. This section outlines how CEO initiatives educate residential
customers on conservation behaviours. It is the Companies’ view that by providing education on
behavioural changes, including low cost and no cost actions, this knowledge will assist
customers to reduce their consumption and encourage them to pursue further efficiencies by
participating in EEC incentive programs. According to the 2010 Customer Satisfaction Study
conducted by TNS, three attributes were found to be key drivers of customer satisfaction with
the conservation education provided by the Companies. These key drivers received an average
or below average rating from participants.
• Provides information that helps customers use natural gas efficiently;
• Offers rebates for energy efficiency upgrades; and
• Is environmentally responsible.
Through the various EEC initiatives, the Companies will be able to meet customers’
expectations about keeping energy costs within their budget through energy conservation
SECTION 8: CONSERVATION, EDUCATION & OUTREACH (“CEO”) PROGRAMS Page 146