FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.
2010 ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT
as television and radio, as well as the sports teams’ online and social media channels. Because
these channels are well developed in the market and have the ability to reach out to a large
number of the teams’ fans, they provide the Companies with easy and immediate access to an
already engaged public audience. For instance, the Vancouver Canucks website obtained an
average of 935,454 unique visitors per month over the course of 12 months; furthermore, they
have over 154,016 Facebook fans and 26,365 Twitter followers.
As the Energy Champion program is still in progress, the Companies are in various stages of
evaluating the program with the various sports teams. As summarized in Table 8-3, the Energy
Champion program generally includes both in game and online web promotions. Web
promotions can be easily tracked through web analytics on page views and contest signups via
the sport team’s website and the Companies’ website. For a list of web analytics from the first
year promotions with the sports teams, refer to Table 8-4. Since this was the first year for the
Energy Champion program, there are opportunities to improve promotions in 2011.
SECTION 8: CONSERVATION, EDUCATION & OUTREACH (“CEO”) PROGRAMS Page 149