FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

13
Preferred Means Of Communications
Most of the contractors who participated in this study suggested that brochures that come in the mail
are the preferred means of getting information to them. However, their awareness in regard to
specific programs, or details of the programs, suggests that they might not read this information
closely.
Some indicate that the best means of communicating with them is in a forum where they could meet
face to face, have the information explained, and have the opportunity to ask questions. One
respondent stated that a representative of a utility company attending one of their industry safety
meetings might be an appropriate venue. venue He also suggested that most contractors would show up if
a free lunch was included.
Some feel that email is the best means of communicating program information; particularly if the
email is specific to incentive programs and brief enough to highlight the key information. The email
might also include attachments that could be printed for distribution to customers.
Any information that is viewed as an asset to their business (e.g., something that will aid in
generating new business or making a profit) will be welcomed by contractors. Manufacturers are felt
to be a valued source of information as they provide sessions to familiarize contractors with their
products, provide trouble-shooting support, and offer promotions (e.g., cash back) that the contractor
can use to give the customer a discount, give the customer a free product such as a thermostat, or
simply use the cash to enhance their profit on the job.