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FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

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Market Adoption Curves…<br />

Higher Market Penetration Rates are Probable<br />

Tipping Point<br />

Chasm<br />

Everett Rogers – Diffusion of Innovations, 1983<br />

New markets follow typical S<br />

shaped adoption curve.<br />

Key is getting past “chasm” to<br />

“tipping point”<br />

<strong>EEC</strong> Incentive is Key tool to<br />

get past this hurdle<br />

Incentives can decline as<br />

market transformation is<br />

achieved – final penetration<br />

difficult to predict

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