FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.
2010 ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT
• Emerging EEC technologies;
• Understanding the impact of codes and regulations (i.e. release of the new provincial
building code in the latter part of 2011);
• Customer service/sales 101; and
• Managing business and finance.
Consulting with experts in these areas and partnering with associations to deliver training
opportunities to the contractor community will require a consolidated effort among stakeholders
in order to provide the most cost efficient and equitable access to programs for all contractors.
11.3.2.5 Co-op Advertising and Sub-brand
Gas contractors currently registered in the Qualified Dealer program in FEVI will continue to use
the existing logo when participating in the Co-op Advertising program through Q1 and Q2. The
co-op advertising benefit of the Contractor program will be made available to all remaining
service territories in Q3, when it is expected a new contractor sub-brand name and logo will be
launched.
The following outlines co-op advertising parameters:
• Gas contractors may receive a reimbursement of up to 50% for an approved marketing
piece with a maximum reimbursement of $5,000 per program year, per company;
• Funding is limited and will be dispersed on a first-come, first-serve basis;
• All advertising must be pre-approved by the Companies;
• Advertising must include the program logo;
• Advertising must promote the use of natural gas equipment only; and
• The Companies may require advertising to include messaging around energy efficiency
and conservation.
Co-op advertising dollars may be available for the following media:
• Print (excluding print ads in the Yellow Pages);
• Radio;
• Direct mail;
• In-store displays; and
• Other marketing pieces approved by the Companies.
Increased levels of participation in the Co-op Advertising program are expected in the FEI
territory as the number of participants increase in the new Contractor program in the third and
SECTION 11: ENABLING ACTIVITIES Page 247