FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.
2010 ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT
Communications
Evaluation
Strategy
Utility Participants
FEI and FEVI engaged HPBAC members to co-promote the offer through retailer
and manufacturer channels. Promotions included online information, bill inserts,
advertisements in community newspapers and trade publications, and events. Co-op
advertising was introduced in Q4 2010 as requested by the industry.
EnerChoice Fireplace consumption data analysis on the 2008 and 2009 programs
will be conducted in 2011 to validate energy savings claims for EnerChoice
appliances. EnerChoice awareness surveys to consumers and dealers are being
proposed to determine the market penetration of EnerChoice awareness and gain
feedback for future program requirements.
3.4.2.2.2 2010 Program Results
Table 3-9: 2010 EnerChoice Fireplace Program Results
Incentive
Expenditure
($000s)
Non-Incentive
Expenditure
($000s)
Annual
Energy
Savings
(GJ/yr)
NPV
Energy
Savings
(GJ)
Free
Rider
Rate
FEI 109 16 40 646 5,746 24% 1.0
FEVI 26 4 11 154 1,415 24% 1.1
TOTAL 135 20 51 800 7,161 24% 1.0
As outlined in Table 3-9, the program’s TRC is positive. With free rider rate estimated to be 24
percent, the net energy savings over the lifetime of these measures is 7,161 GJs. Since
program start-up costs are relatively expensive for marketing and administration, the TRC is
expected to increase in 2011.
Program participation was lower than expected for a number of reasons. Firstly, it takes time to
build awareness of a program for both customers and dealers. The program was launched to
dealers in August and participation numbers are increasing over time. Secondly, 2010 sales
were down as much as 25 percent over 2009 based on anecdotal feedback from the industry.
Government incentive programs drove 2009 sales and 2010 sales were down by comparison.
The 2010 program forecast was based on 2009 participation levels for dealer incentives. Many
HPBAC members found the paperwork onerous and we felt that a consumer driven incentive
would be more successful; however, there may be a need for further customer and dealer
education about the benefits of EnerChoice. The Companies are developing a dealer and
consumer survey to gain feedback on ways to make the program more effective for the 2011
iteration expected to be in market in the second quarter.
SECTION 3: RESIDENTIAL ENERGY EFFICIENCY PROGRAM AREA Page 36
TRC