FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.
2010 ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT
All of the initiatives described throughout this section are continuing into 2011, and are vital in
promoting and educating the public on energy conservation behaviours and keeping the
Companies’ conservation message “top of mind” among customers. The result will be fostering
a culture of conservation, which will benefit communities, increase participation in EEC incentive
programs, and ultimately support shared goals of the Companies and province.
8.3 2011 CEO Programs and Initiatives
All of the initiatives described in the previous section are continuing into 2011 in the proposed
budget shown in Table 8-6, as they have proven to be vital in promoting and educating the
public on energy conservation behaviours and in fostering a culture of conservation.
Table 8-6: Summary of CEO 2011 Proposed Budget
Non-Incentive Expenditure
($000s)
FEI FEVI Total FEI FEVI Total FEI FEVI
CEO Portfolio Administration $100 $38 $138 N/A N/A N/A N/A N/A
Residential and General Public Education and Outreach $1,500 $275 $1,775 N/A N/A N/A N/A N/A
Commercial Customers Education and Outreach $700 $200 $900 N/A N/A N/A N/A N/A
Conservation for Affordable Housing Education and Outreach $200 $55 $255 N/A N/A N/A N/A N/A
School Outreach $390 $80 $470 N/A N/A N/A N/A N/A
Total $2,890 $648 $3,538 N/A N/A N/A N/A N/A
However, as the CEO program area is still developing, there are several new projects to
develop and launch among the different customer groups. This section describes the new, or
expanded, opportunities in 2011 such as ethnic outreach, community outreach expansion, home
efficiency measures partnerships, Pacific National Exhibition prize home showcase,
construction and real estate industry education, education seminars for small businesses,
conservation for affordable housing outreach, and post secondary programs.
8.3.1 RESIDENTIAL AND GENERAL PUBLIC EDUCATION
NPV Energy Savings (GJ) TRC
8.3.1.1 Long Term and Event Tracking Research Studies
As indicated in Section 8.2.1, the various EEC initiatives have the potential to raise the
Companies’ level of customer satisfaction by meeting customers’ expectations of keeping
energy costs within their budget. In 2011, the CEO program area is developing two research
studies for long term tracking and event tracking. The purpose of the Long Term Tracking Study
is to track awareness levels for EEC messaging and programs over time among the general
public and ethnic audiences, as well as to measure message retention and determine which
campaigns/initiatives are most effective at reaching broad audiences. The study will also
provide recommendations on opportunities to increase awareness of EEC initiatives. The
purpose of the Event Tracking Study is to determine the success of the overall approach (event
attendance and/or sports team partnerships along with an online contest) for raising awareness
SECTION 8: CONSERVATION, EDUCATION & OUTREACH (“CEO”) PROGRAMS Page 158