FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

15
Contractors’ Advertising
Most have an advertising budget and the size of that budget varies considerably.
Many use the Yellow Pages and a website to promote their business. Some will also take advantage
of opportunities they are presented with, such as a deal on flyer distribution to neighbourhoods.
Most are not really sure what the impact of their advertising is having having, so will try different
methodologies (that are low cost), or stick to what they have been doing.
Word-of-mouth tends to be strong in this industry.
Co Co-op op Advertising:
Most contractors would be interested in any type of co-op advertising they felt would enhance their
business. Brochures that are linked to utility companies (by having the utility company and contractor
logo on them) are felt to be appealing as the utility endorsement would lend credibility to the
contractor and provide an information piece that could be left with the customer.