FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.
2010 ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT
Table 8-2: Summary of 2010 CEO Costs
FEI FEVI Total FEI FEVI Total FEI FEVI
CEO Portfolio Administration $28 $4 $32 N/A N/A N/A N/A N/A
Residential and General Public Education and Outreach $975 $143 $1,118 N/A N/A N/A N/A N/A
Commercial Customers Education and Outreach $285 $28 $313 N/A N/A N/A N/A N/A
Conservation for Affordable Housing Education and Outreach $8 $2 $10 N/A N/A N/A N/A N/A
School Outreach $119 $24 $143 N/A N/A N/A N/A N/A
Total $1,415 $201 $1,616 N/A N/A N/A N/A N/A
8.1.2 EVALUATION OF CEO INITIATIVES
CEO initiatives are not individually run through the California Standards Tests at a program level
and do not have any energy savings directly associated with them; however, costs are included
at the portfolio level in the overall EEC portfolio TRC. As several new CEO initiatives have been
introduced into the portfolio, it has become increasingly important to evaluate the cost
effectiveness of CEO initiatives in order to justify the expenditures associated with these
activities. Possible methods to evaluate the effectiveness of CEO initiatives include advertising
tracking, process evaluation, and web analytics; however, the specific method will be dependent
on the type of CEO initiative implemented.
Advertising tracking can investigate the effectiveness of particular commercials or campaigns in
terms of the recall of specific messages, changes in people’s perceptions, and behavioural
changes in the target audience.
Process evaluations measure the effectiveness of the program by assessing how well the
program met a set of goals or metrics defined by the program administrators. This method has
been used by other utilities and American state agencies such as Southern California Edison
and Pacific Gas & Electric.
Examples of goals/metrics for educational and communication programs include:
• Increase student awareness of the relationship between energy and the environment;
and
• Deliver at least two special events annually, during which the public is exposed to
specific key messages and provided with information and materials.
Example of techniques used to assess whether goals/metrics are met include:
• Interviews with program staff;
• Survey of program participants and qualitative analysis of responses; and
• Focus groups of program participants.
Non-Incentive Expenditure
($000s)
NPV Energy Savings (GJ) TRC
Web analytics is the quantitative measurement of the relationship between visitors and a
website. Simply put, web analytics is the process of understanding the Companies’ online
presence so that it can be optimized. The Companies work with Adobe Online Marketing Suite
SECTION 8: CONSERVATION, EDUCATION & OUTREACH (“CEO”) PROGRAMS Page 145