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FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

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FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.<br />

<strong>2010</strong> ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT<br />

8.2.1.3 Energy Champion Program<br />

The Energy Champion Program is a new initiative launched in Q4 2009 that continued into<br />

<strong>2010</strong>, and is executed through partnerships with local sports teams such as the BC Lions,<br />

Vancouver Giants, BC Hockey League, and the Vancouver Canucks. The goal of this program<br />

is to educate children, youth, and the general public on energy conservation behaviour in a fun<br />

and rewarding manner, through a variety of methods including online competitions, face-to-face<br />

interactions, and pre and in-game activities. The activities with each sports team will differ<br />

slightly due to their own regulations and game formats. These activities are summarized in<br />

Table 8-3.<br />

Table 8-3: Summary of CEO Energy Champion Promotions<br />

Partnership Description Channel<br />

Kids answer an energy conservation<br />

BC Lions<br />

Vancouver Canucks<br />

Vancouver Giants<br />

BC Hockey League<br />

related question on bclions.com to<br />

enter to win tickets to a home game.<br />

One prize per BC Lions home game.<br />

Online promotion on<br />

bclions.com<br />

Participants complete a race; they put<br />

on a sweater and run through a<br />

challenge course. In game promotion<br />

Individuals enter pictures of their<br />

ugliest sweater to win a pair of tickets<br />

to a Canucks game.<br />

Kids answer an energy conservation<br />

related question on canucks.com to<br />

enter to win a prize pack, including<br />

four tickets to Canucks Superskills.<br />

Sponsored in-game activation skill<br />

Online promotion on<br />

canucks.com<br />

Online promotion on<br />

canucks.com<br />

challenge - "Breakaway Relay." In game promotion<br />

Kids answer an energy conservation<br />

related question on<br />

vancouvergiants.com to enter to win<br />

tickets to a Vancouver Giants home<br />

game.<br />

Online promotion on<br />

vancouvergiants.com<br />

In game and on-ice intermission<br />

activities and giveaways to promote<br />

energy conservation. In game promotion<br />

Partnering with regional sports clubs is an excellent way to reach out to families and the general<br />

public by raising the profile of our <strong>EEC</strong> programs and building up the Companies’ conservation<br />

messaging. Sports fans are generally loyal and highly engaged with teams they identify with and<br />

support. These partnerships enable the Companies to leverage traditional media channels, such<br />

SECTION 8: CONSERVATION, EDUCATION & OUTREACH (“CEO”) PROGRAMS Page 148

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