FEI-FEVI 2010 EEC Report filed March 31, 2011 - FortisBC

FORTISBC ENERGY INC. AND FORTISBC ENERGY (VANCOUVER ISLAND) INC.
2010 ENERGY EFFICIENCY AND CONSERVATION ANNUAL REPORT
Incentive $25 Grocery Gift Card
Partner None
Background
Description
Goals
Overview
The primary objective of the furnace service campaign was to develop an offer that
was relevant to a broad base of customers and engage them in energy efficiency
dialogues with gas contractors. Customers were educated about the importance of
annual furnace servicing while the long-term benefits of appliance efficiency and the
cost savings associated with upgrading to high efficiency heating systems was
promoted. In addition, the program reinforced the Companies’ relationship with the
trades, given that the promotion reminded customers to have their furnace serviced
and contractors were able to identify furnaces/boilers needing replacement.
The program was first piloted in FEVI where over 300 applications were received
within eight weeks of launching the program, demonstrating that customers respond
well to a $25 gift card incentive. Due to the success of the pilot, the Companies
rolled out the program across the province in June 2010.
The program offered a $25 grocery gift card to the Companies’ residential
customers who had their furnaces serviced by a qualified contractor within the
program eligibility dates.
• Provide education and awareness about energy efficient appliances and their
maintenance.
• Engage customers and contractors in conversations about efficiency, safety,
and the opportunity to upgrade existing mid-efficiency appliances to high
efficiency appliances.
Implementation
Administration Consumer Response Marketing Ltd.
Communications
Evaluation Strategy
Promotions included website prominence, a June stand-alone bill insert, an August
bill insert program listing, and handouts at summer and fall events. The program did
not require a major advertising investment given that the trades promoted the
campaign on our behalf.
A total of 375 telephone surveys were completed by customers who participated in
the TLC Furnace Program. The survey reported high customer satisfaction with a
large majority of participants being extremely satisfied with the outcome of their
overall service visit Furthermore, it is important to note that the research company
reported an unexpected willingness of applicants to complete the survey.
SECTION 3: RESIDENTIAL ENERGY EFFICIENCY PROGRAM AREA Page 28