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MINUTES OF THE ORDINARY MEETING OF COUNCIL 18 SEPTEMBER 2012 Classed as a ‘Development Zone’, the land use is to be in accordance with the Structure Plan however the Structure Plan for this area is currently under development. In order to use the land for the purpose of a community market, Council would have to conclude that the use is in accordance with the intent of the Structure Plan and would not compromise the objectives of the Structure Plan Whilst a site that is fit for purpose and allows for easy establishment, it is on the outskirts of the Town Centre and would not activate the Town Centre. It is close to residential development which could lead to objections from local residents. Market Stalls Aerial Photograph 4 – Herb Graham Recreation Centre Conclusion of Site Options The assessment of the identified sites indicates the most appropriate site for the establishment of markets is the Mirrabooka Town Square (Option 1). Given the current ‘Civic’ zoning does not allow for markets, it is proposed that the establishment of a weekend community market be pursued in the 2013/14 summer period following the amendments to Local Planning Scheme No.3 to permit this land use. Market Style and Type There are a significant number of market styles and types to choose from however not all would provide a best fit for the Mirrabooka area. The style of market would need to reflect the area’s character but also appeal to and attract patrons from a regional catchment to create additional economic benefits for the region. 290
MINUTES OF THE ORDINARY MEETING OF COUNCIL 18 SEPTEMBER 2012 The “Markets Business Case” presented by Creating Communities in 2005 identified the core theme of the markets to be a celebration of cultural diversity with products limited to a cultural nature. This is further supported through consultation for the Mirrabooka Local Area Plan whereby the community identified cultural expression through community markets as a key priority. It is proposed that markets which celebrate the areas diversity and vibrancy should be encouraged which would include celebration of food styles and culture. Food vendors add further atmosphere to markets and entice participants who wish to experience a range of cultural foods. Consultation with the Mirrabooka Square Shopping Centre identified that the sale of wares would not be of concern to their operations, however the provision of food would directly compete with their food court during opening hours. They advised that they would not object to a food style market if the event was held on a Friday evening. The following comment was received from the Centres Marketing Manager: “As discussed we support these markets in principle and based upon the current discussions. In regards to your point about the likelihood of these markets having a strong food component to them it is our preference that the Friday evening proposed timing be utilized. To hold a food based market on a Saturday or Sunday would likely have a negative impact on the many food based small businesses within the area.” Nollamara RSL as well as the Rotary Club of Morley have advised that there are two (2) main types for a community market which are ‘car boot’ and ‘stalls’. The car boot type involves individuals arriving with their items, setting up in an allocated car bay and then selling items from their car or the ground area. This would be suitable if a market were to be established in the Mirrabooka Library car park and would generally include only wares and would not be suitable for food vendors. The freestanding stall type involves no vehicles and typically shade structures and tables. This is suitable for surfaces which are not designed for car traffic such as paving and grass and would be required for the Mirrabooka Town Square, Sudbury Road and Herb Graham Recreation Centre scenario. These groups have provisionally expressed interest and seek more detail and certainty from the City in terms of the type of market, proposed operating times, location and issues such as market theme. It is recommended, if a market were to be established at Mirrabooka, the market should be culturally themed, and that it allow for wares, food stalls and entertainment to ensure it is a key attraction for both local residents and a wider catchment. The ‘stall’ type market would be more suited to the proposed cultural themed market. Operating Hours It is proposed that the Mirrabooka Markets would be trialled for one summer season, from October to March. This would be on a weekly basis and would be further reviewed by Council at the conclusion of the season. 291
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minutes - City of Stirling

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