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3. <strong>Travel</strong> trends by mode<br />

Although Uber was active <strong>in</strong> <strong>London</strong> from June 2012, at that time the firm operated<br />

only its ‘UberLux’ product, offer<strong>in</strong>g premium m<strong>in</strong>icab services at relatively high<br />

prices. The launch of UberX <strong>in</strong> July 2013 represented a change <strong>in</strong> <strong>London</strong>’s PHV<br />

market where it became easier, and <strong>in</strong> many cases cheaper, for people to f<strong>in</strong>d and<br />

use m<strong>in</strong>icabs. Demand for this service appears to have created a larger market than<br />

previously existed, lead<strong>in</strong>g to more registrations of PHV drivers. However, this does<br />

not appear to have fed through directly to significantly <strong>in</strong>creased traffic levels.<br />

Figure 3.19<br />

90,000<br />

80,000<br />

70,000<br />

60,000<br />

50,000<br />

40,000<br />

30,000<br />

20,000<br />

10,000<br />

0<br />

Recent trend of licensed <strong>London</strong> taxis and private hire vehicles.<br />

Licensed Taxis<br />

Licensed PHVs<br />

Licensed Taxi drivers<br />

Licensed PHV drivers<br />

Source: Taxi and Private Hire, TfL Surface Transport.<br />

3.17 Key reference statistics<br />

Table 3.5 br<strong>in</strong>gs together <strong>in</strong>dicators of travel demand across the pr<strong>in</strong>cipal modes of<br />

transport, cover<strong>in</strong>g change over the most recent year, and look<strong>in</strong>g back to 2008 or<br />

2008/09 – the nom<strong>in</strong>al period covered by the Mayor’s Transport Strategy to date.<br />

71 <strong>Travel</strong> <strong>in</strong> <strong>London</strong>, Report 8

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