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Mapping the aliran of the academic discipline of entrepreneurship: A ...

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innovation being correlated to a firm. The next section addr esses <strong>the</strong> ontology <strong>of</strong> corpor ate<br />

entrepreneuring which I believe shows a propensity towards being constructed by those<br />

with high gravitas.<br />

4.3.6 Ontological commitment and constructions<br />

4.3.6.1 Corporate entrepreneuring sub-<strong>aliran</strong><br />

4.3.6.2 New Ventures and Corporate Venturing sub-<strong>aliran</strong><br />

4.3.6.3 Ontological commitment?<br />

4.3.6.00 As discussed in <strong>the</strong> pr evious sections, <strong>the</strong> sub-<strong>aliran</strong> <strong>of</strong> innovation shows a<br />

marked prope nsity towards <strong>the</strong> small firm and corporation ra<strong>the</strong>r than <strong>the</strong> individual. If<br />

looked at from a Schumpetarian perspective, this is probably a logical development.<br />

Schumpeter’s [1950] five modes <strong>of</strong> innovation are:<br />

1. Bringing a new product to market;<br />

2. Introducing a new method <strong>of</strong> production;<br />

3. Initiating a new market;<br />

4. Opening new sources <strong>of</strong> supply <strong>of</strong> raw materials or half-manufactured goods;<br />

5. Creating a new organization <strong>of</strong> industry.<br />

4.3.6.01 Applying <strong>the</strong>se modes <strong>of</strong> innovation to a firm or corpor ation is a logical<br />

development. However what I find less than logical within <strong>the</strong> <strong>aliran</strong> is <strong>the</strong> construction o f<br />

a corporate <strong>entrepreneurship</strong> sub-<strong>aliran</strong>. My question addresses: What does <strong>the</strong> ontology<br />

<strong>of</strong> corporate <strong>entrepreneurship</strong> do that has not been covered by <strong>the</strong> previously evolved<br />

ontology <strong>of</strong> corporate innovation, as per Schumpeter’s modes <strong>of</strong> innovation? The concept<br />

<strong>of</strong> ontological commitment seems to have been misplaced, ra<strong>the</strong>r than committing to<br />

ontologies that are currently existing within <strong>the</strong> <strong>discipline</strong> and expa nding on <strong>the</strong>se, <strong>the</strong>re<br />

seems to be a move to create ontologies with new names that replicate existing ontologies.<br />

This section looks at this issue in more detail in particular regards to corporate<br />

entrepreneuring.<br />

176

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