Mapping the aliran of the academic discipline of entrepreneurship: A ...

upo n connaissance knowledge. ‘Corporate innovation’ exists in my heffalump model on
the interstices between organization and innovation, organization and new ventures,
organization and new technology, and organization and new-ness. ‘Corporate
entrepreneurship’ does not appear in this model. This does not necessarily reflect a defect
in the model. Corporate entrepreneurship looks to devolve entrepreneurial traits from a
leader, to a number of leaders at different levels of the organization (as per Schumpeter’s
fifth inno vation – creating new organizations). So adding an ‘s’ to ‘Leader’, in the
heffalump model would relatively easily position corporate entrepreneurship in the model.
This does mean that the interstices in the heffalump model that connect other ontologies or
sub-aliran to ‘leader’ do remain in corporate entrepreneurship. (The positioning within the
heffalump model is discussed in Part Five, together with other positioning that emerge in
the later sections to this Part.) I cannot help but notice the correlation between
McClelland’s ‘entrepreneurial positions’ and the intent of corporate entrepreneurship,
which needs not only these positions, but also needs the right people to fill them. This does
suppo rt my comments about McClelland’s prescience in his description of
entrepreneurship.
4.3.6.1.07 I do not believe that corporate entrepreneuring is a valid ontology in its own
right. It is an attempt by the discipline to resolve the problem faced by the discipline of
pos itioning the role of the entreprene ur viz a viz the management of suc h role within the
organization or corporation. Other ontologies such as the new ventures / corporate
venturing ontology have addressed this same problem to a better degree, have more or less
retained their ontological domain status, and maintain their fit with Schumpeter’s frame of
reference. As discussed later in section 4.3.11, I believe that this attempt at an ontology has
been superceded by the ontology of strategic entrepreneurship.
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