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Mapping the aliran of the academic discipline of entrepreneurship: A ...

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4.3.6.1 Corporate entrepreneuring sub-<strong>aliran</strong><br />

4.3.6.1.00 The early 1980s marked <strong>the</strong> emergence <strong>of</strong> <strong>the</strong> corporate <strong>entrepreneurship</strong><br />

ontology in <strong>the</strong> <strong>discipline</strong>, initially with two articles by Burgelman, and later championed<br />

by Zahra. Burgelman [1983b] (40) [1984] (22), who seemingly morphed from corporate<br />

innovation into corporate <strong>entrepreneurship</strong>, firstly had a high gravitas article with 40<br />

citations on ‘Corporate <strong>entrepreneurship</strong> and strategic management, ‘Insights from a<br />

process study’ and secondly a lower gravitas product with ‘Design for corporate<br />

<strong>entrepreneurship</strong> in established firms’. According to Burgelman <strong>the</strong>re was a perceived<br />

need, because <strong>the</strong> Schumpetarian model was no longer considered ‘adequate’, to encourage<br />

internal entrepreneurs and risk, within <strong>the</strong> corporation, particularly at middle management<br />

level.<br />

4.3.6.1.01 Corporate <strong>entrepreneurship</strong> was seen as a way for existing corporations to gain<br />

competitive advantage that was seemingly not available under corporate innovation.<br />

According to Guth and Ginsberg [1990] (43) ‘Corporate <strong>entrepreneurship</strong>: Introd uction’<br />

‘The de novo development <strong>of</strong> new businesses within established firms reflects <strong>the</strong> process<br />

<strong>of</strong> corporate <strong>entrepreneurship</strong>.’ However <strong>the</strong> question I have is why does a new ontology<br />

need to be developed when <strong>the</strong> Schumpetarian model still seems valid and comprehensive?<br />

What part <strong>of</strong> <strong>the</strong>se ‘new businesses’ is not covered under Schumpeter’s concept <strong>of</strong><br />

innovation being new markets, new product, new organizations, etc?<br />

4.3.6.1.02 One <strong>of</strong> <strong>the</strong> leading figures in this field is Zahra with a collection <strong>of</strong> gravitas<br />

articles in t he <strong>aliran</strong> as shown in Graphic 4m.<br />

4.3.6.1.03 Corporate <strong>entrepreneurship</strong> was considered sufficiently significant to <strong>the</strong><br />

<strong>discipline</strong> for <strong>the</strong> editors <strong>of</strong> Entrepreneurship Theory and Practice to run a special issue on<br />

corporate <strong>entrepreneurship</strong> published in Entrepreneurship Theory and Practice, [1999].<br />

Only <strong>the</strong> one article by Zahra, from this spe cial edition, made it into <strong>the</strong> <strong>aliran</strong>.<br />

177

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