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II<br />

SEEING HOW IT WORKS<br />

An interesting question for a theory of semantic information is whether there is any equivalent<br />

for the engineer’s concept of noise. For example, if a statement can have more than one interpretation<br />

and if one meaning is understood by the hearer and another is intended by the speaker,<br />

then there is a kind of semantic noise in the communication even though the physical signals<br />

might have been transmitted perfectly.<br />

—George A. Miller<br />

Starting Over<br />

In part I, I gave a visual account of visual calculating. Most of what I said could be<br />

checked with your eyes. Still, calculating is traditionally mathematics, and there are<br />

abundant reasons to make visual calculating look more that way. In particular, I can<br />

add the details to the scheme I outlined in the introduction that relates visual and<br />

verbal expression. And the mathematics repays the effort. It shows exactly how visual<br />

calculating includes symbol manipulation, and how symbolic processes by themselves<br />

are enough to calculate visually. What’s more, the mathematics provides a range of<br />

technical devices that can be incorporated in rules, and that are very useful in design.<br />

In lots of ways, this is the heart of this book. Applying rules to design is what I wanted<br />

to do from the beginning, and now I’m going to develop some of the formal machinery<br />

that makes this practicable—always with seeing first and foremost. Everything I do<br />

meets the same test—is it confirmed by my eyes? I don’t want to ignore anything<br />

that’s visual. If seeing finally says no, then the mathematics is wrong. For example, taking<br />

lines in shapes as independent entities—treating them as members of sets—doesn’t<br />

pass visual muster. You should use this test, too. Seeing always comes first. If something<br />

looks different than the mathematics implies, then there’s something amiss.<br />

Trust your eyes. Only be sure that it’s a matter of seeing, and not merely a consequence<br />

of remembering what’s there before you look. It’s easy to make the mistake that what<br />

something means now—what parts it has—determines what it looks like later. This is a<br />

semantic fallacy. Memory isn’t necessary when you can always start over.<br />

I once talked to a famous architect / computer scientist who insisted that the<br />

shape

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