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202<br />
ronald walter greene & david breshears<br />
Due to a lack of systematic changes in <strong>the</strong> world economy, and <strong>the</strong><br />
dis-articulation of <strong>the</strong> state from social services, biopolitical media<br />
industries are more likely than ever to rely heavily on participatory<br />
schemes to better train and incorporate women into <strong>the</strong> management<br />
and governance of <strong>the</strong>mselves and o<strong>the</strong>rs. Thus, if <strong>the</strong> creation of a<br />
radically feminist biopolitical media industry is possible, such an entity<br />
will need to encourage <strong>the</strong> participation of women and men into new<br />
political alliances beyond <strong>the</strong> globalization of medical discourses and<br />
<strong>the</strong> norms of healthy behaviors.<br />
Notes<br />
1. First aired in 1993, except in <strong>the</strong> control area of Dodoma. The program<br />
received <strong>the</strong> UNESCO award for Outstanding Rural Communications<br />
Program (March 2000) and <strong>the</strong> Population Institute’s prestigious XXI Global<br />
Media Award for Excellence in Population Reporting in <strong>the</strong> category of Best<br />
Radio Program“ (October 2000). Retrieved May 8, 2002, from http://www.<br />
population.org/Pciprog/prog_tanzania.htm. According to Myers (2002),<br />
Twende na Wakati was <strong>the</strong> most popular program on Radio Tanzania from<br />
1993 to 1995, and <strong>the</strong> show regularly reached 5 million people (p. 5).<br />
2 . Due to <strong>the</strong> limitations of space and <strong>the</strong> interests of clarity, we cannot include<br />
an extensive discussion of <strong>the</strong> role NGOs played in <strong>the</strong> governance of <strong>the</strong><br />
“population crisis.” In part, <strong>the</strong> PCI’s existence represents <strong>the</strong> doling out of<br />
governmental responsibilities to NGOs. Whereas many critics of statist politics<br />
hail <strong>the</strong> emergence of NGOs as a corrective to centralized decision-making,<br />
many reasons exist to view this development with suspicion. NGOs have been<br />
characterized as tools for exploitation and a driving force of globalization and<br />
<strong>the</strong> fl ow of international capital (Puplampu & Tettey, 2000; Stewart, 1997).<br />
They have been criticized as ineffective actors when <strong>the</strong>y oppose <strong>the</strong> interests<br />
of ruling elites, functioning merely as “window dressing” for undemocratic<br />
governments (Stewart, 1997, p. 31). Owing to <strong>the</strong>ir reliance on a business model<br />
that privileges <strong>the</strong> demands of cost-effi ciency over o<strong>the</strong>r concerns, NGOs are<br />
typically organized hierarchically and driven by profi t motives (Sogge, 1996).<br />
Even sou<strong>the</strong>rn NGOs suffer from this organizational defect (Mohan & Stokke,<br />
2000; Schuurman, 1993). The hierarchical structure of <strong>the</strong>se organizations<br />
is an obstacle to <strong>the</strong> stated goals of increasing participation by individuals,<br />
groups, and communities formerly excluded from <strong>the</strong> development process<br />
(Mohan & Stokke, 2000, p. 254). Additionally, some have suggested that<br />
<strong>the</strong> distinction between “governmental” and “nongovernmental” actors<br />
is overstated because even NGOs are incorporated into state structures<br />
(Tvedt, 1998). As an example of <strong>the</strong> limits of this organizational structure,<br />
accountability to <strong>the</strong> state limits <strong>the</strong> effectiveness of NGO interventions on<br />
behalf of women (Kabeer, 1994). While some critics have argued that NGOs<br />
fail to incorporate previously marginalized voices (Powell & Seddon, 1997,<br />
p. 8), o<strong>the</strong>rs contend that NGOs actually demobilize indigenous movements<br />
pushing for radical change (Arellano-Lopez & Petras, 1994; Tandon, 1996).<br />
All of <strong>the</strong>se criticisms suggest that PCI’s emergence as a governing institution<br />
should be considered more closely.<br />
3. As part of this collaborative process, PCI cosponsors with <strong>the</strong> University of<br />
Sou<strong>the</strong>rn California (School of Cinema-Television, Annenberg School for<br />
Communication, and Population Research Lab) a 3-month Media Leadership