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32<br />
lisa blackman<br />
in particular kinds of linear ways. These narratives identify and contain<br />
threats produced on <strong>the</strong> basis of a fantasy of reestablishing (national)<br />
security and boundaries. This narrative structure guides Hollywood’s<br />
circulation of numerous fi lms, such as Independence Day, which have dealt<br />
with threats to national or even global security through unwelcome or<br />
uncontrollable threats such as asteroids or nonworldly visitors such as<br />
aliens. Although we may be more willing to accept <strong>the</strong> role of fi gurative<br />
language such as metaphor in <strong>the</strong> production of cultural narratives,<br />
Stacey suggests that scientifi c narratives similarly draw on metaphors and<br />
fi gurative language, but through particular rhetorical tropes and strategies<br />
are able to cover <strong>the</strong>ir fi gurative tracks. As Foucault (1972) and o<strong>the</strong>r<br />
analysts of <strong>the</strong> production of scientifi c knowledge, such as Bruno Latour<br />
(1987) have cogently shown, science uses a variety of tricks to make and<br />
produce knowledge that “functions in truth.” 5 Stacey develops <strong>the</strong> analysis<br />
of fi gurative language by analyzing <strong>the</strong> symbiotic relation between <strong>the</strong><br />
kinds of narratives that structure “cancer stories,” biomedical discourse,<br />
and <strong>the</strong> narratives and practices valorized by <strong>the</strong> specifi c self-help and<br />
self-health discourses that organize “alternative” cancer care, such as <strong>the</strong><br />
well-known Bristol Cancer Help Centre in <strong>the</strong> United Kingdom.<br />
This attention to <strong>the</strong> interdependence between individual practices<br />
and narratives and those that organize <strong>the</strong> global and cultural imaginary<br />
goes some way in exploring <strong>the</strong> more subjective dimensions of media and<br />
cultural forms and how <strong>the</strong>y work in conjunction with scientifi c narratives<br />
and discourses. This is a pressing concern for media and cultural <strong>the</strong>orists<br />
interested in <strong>the</strong> thorny question of how to analyze <strong>the</strong> relation between<br />
media and cultural forms, and subjectivity and identity. However, <strong>the</strong><br />
previous discussion of global self-health, although foregrounding embodiment<br />
still relies on <strong>the</strong> body as constructed within text and does not<br />
engage with how actual subjects inhabit <strong>the</strong> kinds of positions constructed<br />
within <strong>the</strong>se texts and practices. The assumption made is that <strong>the</strong>y are<br />
inhabited with relative ease due to <strong>the</strong> way in which <strong>the</strong>se narratives are<br />
established as true and normative through <strong>the</strong>ir insertion into a range of<br />
cultural and scientifi c practices that shape our subjectivities. There is a<br />
discourse or social determinism in this kind of work that plagues <strong>the</strong> more<br />
constructionist approaches to identity and subjectivity that tend to characterize<br />
<strong>the</strong> discipline of cultural studies. Fuss (1989) and Riley (1983)<br />
have both made calls for a move beyond <strong>the</strong> essentialist/constructionist<br />
dualism when considering <strong>the</strong> social and psychological signifi cance of<br />
discursive formations. Many think that <strong>the</strong> move to consider embodiment<br />
to be a way forward and out of this dualism (cf. Blackman, 2001), but as<br />
we have seen with <strong>the</strong> previous discussion, often very generalist claims<br />
are made to account for <strong>the</strong> possible subjective commitment to certain