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the Female Body GOVERNING

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“Doing What Comes Naturally . . .” 237<br />

IVF baby, Louise Brown, IVF has long been supplanted by “designer<br />

babies,” preimplantation genetic diagnosis (PGD; see Braude, Pickering,<br />

Flinter, & Ogilvie, 2002), stem cell research, and cloning as <strong>the</strong> focus of<br />

tabloid reproductive horror stories. Indeed, patients, doctors, and <strong>the</strong><br />

public increasingly attach <strong>the</strong> epi<strong>the</strong>t “normal” to IVF to mark a distinction<br />

between <strong>the</strong> mainstream fertility treatment and those newer, more<br />

controversial technologies to which <strong>the</strong> laboratory technique of IVF is<br />

central. In <strong>the</strong> United Kingdom alone, 72 clinics are licensed to perform<br />

IVF, treating well in excess of 20,000 women a year, 1 and in May 2005,<br />

as part of a scientifi c conference on preimplantation genetics, a concert<br />

was held in London to celebrate <strong>the</strong> lives of <strong>the</strong> estimated 2 million<br />

babies worldwide who have been conceived using IVF. 2 The increasingly<br />

mainstream status of IVF, and its normalization in relation to o<strong>the</strong>r<br />

more socially controversial technologies, produces a strong imperative<br />

to engage with treatment. This imperative is given a particular dynamic<br />

in <strong>the</strong> United Kingdom because of two key factors. First, fertility treatment<br />

in <strong>the</strong> United Kingdom is subject to one of <strong>the</strong> strictest systems of<br />

regulation in <strong>the</strong> world, under <strong>the</strong> aegis of <strong>the</strong> Human Fertilization and<br />

Embryology Authority (HFEA). This governance at <strong>the</strong> national level<br />

provides legitimacy for individual engagements with IVF:<br />

Angela: But I would say that probably because you know that <strong>the</strong><br />

HFEA is spoken about, you know that it’s being controlled. You<br />

know you’re not, you know, <strong>the</strong>re’s not some wacky doctor doing, you<br />

know . . . you know that you are in a controlled environment, that<br />

it is regulated, <strong>the</strong>y’re not allowed to put more than three embryos<br />

back in and all that sort of thing.<br />

The second normalizing factor is <strong>the</strong> provision of treatment within<br />

<strong>the</strong> NHS, which is subject to signifi cant funding constraints, and<br />

consequently, debates about what constitutes a treatment priority are<br />

a recurrent feature of health discourse in <strong>the</strong> United Kingdom. A<br />

2001 report by <strong>the</strong> British Medical Association (BMA), for example,<br />

categorized fertility treatment alongside tattoo removal, gender reassignment,<br />

and drugs for baldness and impotence as draining resources away<br />

from essential services, and <strong>the</strong>refore as potential candidates for exclusion<br />

from NHS provision. 3 However, on August 26, 2003, <strong>the</strong> National<br />

Institute for Clinical Excellence (NICE) 4 issued <strong>the</strong> second draft of<br />

<strong>the</strong> clinical guidelines on <strong>the</strong> assessment and management of fertility<br />

problems. The draft guidelines propose <strong>the</strong> provision of three “fresh”<br />

IVF cycles for women. In response to <strong>the</strong>se guidelines, in February 2004,<br />

Health Secretary John Reid announced that all women younger than

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