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“Doing What Comes Naturally . . .” 237<br />
IVF baby, Louise Brown, IVF has long been supplanted by “designer<br />
babies,” preimplantation genetic diagnosis (PGD; see Braude, Pickering,<br />
Flinter, & Ogilvie, 2002), stem cell research, and cloning as <strong>the</strong> focus of<br />
tabloid reproductive horror stories. Indeed, patients, doctors, and <strong>the</strong><br />
public increasingly attach <strong>the</strong> epi<strong>the</strong>t “normal” to IVF to mark a distinction<br />
between <strong>the</strong> mainstream fertility treatment and those newer, more<br />
controversial technologies to which <strong>the</strong> laboratory technique of IVF is<br />
central. In <strong>the</strong> United Kingdom alone, 72 clinics are licensed to perform<br />
IVF, treating well in excess of 20,000 women a year, 1 and in May 2005,<br />
as part of a scientifi c conference on preimplantation genetics, a concert<br />
was held in London to celebrate <strong>the</strong> lives of <strong>the</strong> estimated 2 million<br />
babies worldwide who have been conceived using IVF. 2 The increasingly<br />
mainstream status of IVF, and its normalization in relation to o<strong>the</strong>r<br />
more socially controversial technologies, produces a strong imperative<br />
to engage with treatment. This imperative is given a particular dynamic<br />
in <strong>the</strong> United Kingdom because of two key factors. First, fertility treatment<br />
in <strong>the</strong> United Kingdom is subject to one of <strong>the</strong> strictest systems of<br />
regulation in <strong>the</strong> world, under <strong>the</strong> aegis of <strong>the</strong> Human Fertilization and<br />
Embryology Authority (HFEA). This governance at <strong>the</strong> national level<br />
provides legitimacy for individual engagements with IVF:<br />
Angela: But I would say that probably because you know that <strong>the</strong><br />
HFEA is spoken about, you know that it’s being controlled. You<br />
know you’re not, you know, <strong>the</strong>re’s not some wacky doctor doing, you<br />
know . . . you know that you are in a controlled environment, that<br />
it is regulated, <strong>the</strong>y’re not allowed to put more than three embryos<br />
back in and all that sort of thing.<br />
The second normalizing factor is <strong>the</strong> provision of treatment within<br />
<strong>the</strong> NHS, which is subject to signifi cant funding constraints, and<br />
consequently, debates about what constitutes a treatment priority are<br />
a recurrent feature of health discourse in <strong>the</strong> United Kingdom. A<br />
2001 report by <strong>the</strong> British Medical Association (BMA), for example,<br />
categorized fertility treatment alongside tattoo removal, gender reassignment,<br />
and drugs for baldness and impotence as draining resources away<br />
from essential services, and <strong>the</strong>refore as potential candidates for exclusion<br />
from NHS provision. 3 However, on August 26, 2003, <strong>the</strong> National<br />
Institute for Clinical Excellence (NICE) 4 issued <strong>the</strong> second draft of<br />
<strong>the</strong> clinical guidelines on <strong>the</strong> assessment and management of fertility<br />
problems. The draft guidelines propose <strong>the</strong> provision of three “fresh”<br />
IVF cycles for women. In response to <strong>the</strong>se guidelines, in February 2004,<br />
Health Secretary John Reid announced that all women younger than