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“Doing What Comes Naturally . . .” 239<br />
represented as a private practice between a couple (and <strong>the</strong>ir doctors),<br />
is a surveilled public practice whose meanings have to be negotiated and<br />
managed in <strong>the</strong> public domain. Fur<strong>the</strong>rmore, that this discursive work<br />
is necessary highlights <strong>the</strong> extent to which reproduction, particularly for<br />
women, is normatively prescribed, and <strong>the</strong> failure to do so always has to<br />
be accounted for; those who do not engage with treatment are potentially<br />
“guilty” and <strong>the</strong>ir consciences cannot be clear. Voluntary childlessness,<br />
<strong>the</strong>n, is rendered <strong>the</strong> discursive O<strong>the</strong>r against which <strong>the</strong> conformity—or<br />
normality—of those experiencing IVF failure can be defi ned. This is<br />
important in <strong>the</strong> context of <strong>the</strong> NICE recommendations discussed earlier<br />
because in <strong>the</strong> face of free treatment, <strong>the</strong> decision not to have IVF risks<br />
becoming an act of “refusal,” denoting a voluntary element to <strong>the</strong> life<br />
without children. Where IVF is seen as an extension of <strong>the</strong> “natural”<br />
reproductive process, those women who “refuse” free treatment risk<br />
being evaluated by o<strong>the</strong>rs as “too selfi sh” to perform <strong>the</strong> reproductive<br />
labor of normative femininity. Therefore, <strong>the</strong> nonmo<strong>the</strong>r who “refuses”<br />
treatment is rendered as lacking <strong>the</strong> self-sacrifi cial qualities of normative<br />
(“natural”) womanhood/mo<strong>the</strong>rhood.<br />
However, in itself, an engagement with IVF does not unproblematically<br />
constitute “doing everything possible” because <strong>the</strong> technology<br />
remains one of seemingly endless possibility, always offering <strong>the</strong> “maybenext-time”<br />
promise of success that postpones <strong>the</strong> end of treatment.<br />
What constitutes “everything,” <strong>the</strong>n, is never clear, and when treatment<br />
fails, can only be determined retrospectively and discursively. One of<br />
<strong>the</strong> primary strategies through which this is endpoint is discursively<br />
achieved is through <strong>the</strong> mobilization of a discourse of desperation,<br />
and in particular, <strong>the</strong> figure of <strong>the</strong> “desperate infertile woman.” The<br />
desperate infertile woman is a rhetorical figure, much beloved of<br />
media representations of IVF and its associated technologies, signifying<br />
immoderation and irrational excess; she is “obsessed” with treatment,<br />
even to <strong>the</strong> point of financial ruin and relationship breakdown, and is<br />
willing to go to any lengths to have a genetic child. While <strong>the</strong> epi<strong>the</strong>t<br />
“desperate” clearly signifies <strong>the</strong> intense desire to have a child—a desire<br />
that is normatively prescribed as “natural” in women—it also signifies<br />
an unsuitability to be a parent. The “desperate infertile woman,” <strong>the</strong>n,<br />
is not only a nonmo<strong>the</strong>r, but her excess and immoderation renders her<br />
a “bad mo<strong>the</strong>r” (May, 1998), and <strong>the</strong>refore constitutes an identity that<br />
has to be strongly repudiated by <strong>the</strong> women in <strong>the</strong> accounts:<br />
Susan: I didn’t want to be one of those women that you saw on<br />
television, that are sort of in <strong>the</strong>ir 50s, that have had sort of like<br />
hundreds and hundreds of it. And it does take over your life. I didn’t