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Disciplining <strong>the</strong> Ethnic <strong>Body</strong> 215<br />
animated feature-length fi lm El Dorado (2000). Few people are likely to<br />
have heard of Perez’s latest movies, as she appears to be relegated to <strong>the</strong><br />
dustbin of fl ash-in-<strong>the</strong>-pan Latina actresses whose careers dwindle to<br />
unremarkable movies and increasingly typifi ed and small roles. 4 A case<br />
in point is Perez’s character in Riding in Cars with Boys (2001), starring<br />
Drew Barrymore. At <strong>the</strong> movie’s conclusion, Perez circulates as <strong>the</strong> body<br />
of excess: loud, ugly, insensitive, controlling, and drug-addicted, as<br />
opposed to Barrymore’s role of contained and successful rebellion; she is<br />
unlike Lopez or Hayek whose bodies are less racialized because of <strong>the</strong>ir<br />
ability to perform ethnic ambiguity. Ironically, <strong>the</strong> less marketable Perez<br />
has used her celebrity body to discipline <strong>the</strong> political discourse ra<strong>the</strong>r<br />
than <strong>the</strong> discourse of global commodifi cation. She is a spokesperson for<br />
<strong>the</strong> scholarship foundation <strong>the</strong> Hispanic Fund, and a vocal activist for<br />
research and funding for HIV/AIDS in <strong>the</strong> United States (Latinas and<br />
Latinos are one of <strong>the</strong> communities hardest hit by <strong>the</strong> epidemic).<br />
Salma Hayek is ano<strong>the</strong>r prominent global fi gure contributing to <strong>the</strong><br />
popular constructions of Latinidad. As her fame in <strong>the</strong> mainstream has<br />
increased, her identity and physical body have been equally disciplined<br />
through <strong>the</strong> normalizing discourse of whiteness. For instance, Hayek’s<br />
hair, which was stereotypically curly and “big” when she premiered in<br />
a 30-second stint as <strong>the</strong> jealous ex-girlfriend in Alison Ender’s Mi Vida<br />
Loca, has become progressively straighter and more controlled. Her<br />
border crossing from Mexico to <strong>the</strong> United States, from <strong>the</strong> imagined<br />
margins to <strong>the</strong> romanticized mainstream, has yielded more complex<br />
supporting and leading roles, including Wild Wild West (1999), Dogma<br />
(1999), Fools Rush In (1997), and Frida (2002). While not quite as<br />
high profi le as Jennifer Lopez, Hayek’s public body has never<strong>the</strong>less<br />
participated in both affi rming and disrupting long-held cinematic<br />
constructions of <strong>the</strong> Latina body. Indeed, Hayek’s role in Fools Rush In<br />
challenges normative notions of bodily coupling when, at <strong>the</strong> conclusion<br />
of <strong>the</strong> fi lm, her character remains alive and happily married to her<br />
wealthy Anglo husband. Historically, such couplings within popular<br />
narratives have resulted in estrangement or even death. Additionally,<br />
Hayek’s art house role in <strong>the</strong> innovative aspects of Frida explored<br />
bodily pleasure and pain as well as challenged heteronormative visions<br />
of romantic couplings (Guzmán, 2007). Hayek continues to push <strong>the</strong><br />
corporeal limits usually assigned to Latina actresses in Hollywood while<br />
performing <strong>the</strong> idealized hourglass shape.<br />
Within <strong>the</strong> television landscape <strong>the</strong>re is Jessica Alba, star of James<br />
Cameron’s apocalyptic series Dark Angel and Honey (2003). Most reviews<br />
about <strong>the</strong> series singled out Alba as <strong>the</strong> reason to watch <strong>the</strong> show.<br />
Selected from thousands of applicants, Jessica Alba was virtually <strong>the</strong>