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ISBN 978-952-5726-09-1 (Print)<br />

Proceedings of the Second International Symposium on Networking and Network Security (ISNNS ’10)<br />

Jinggangshan, P. R. China, 2-4, April. 2010, pp. 193-196<br />

A Framework for Credibility Evaluation of Web-<br />

Based Competitive Intelligence<br />

Jie Zhao 1, 2 , and Peiquan Jin 3<br />

1 School of Business Administration, Anhui University, Hefei, China<br />

2 School of Management, University of Science and Technology of China, Hefei, China<br />

zjpq@mail.hf.ah.cn<br />

3 School of Computer Science and Technology<br />

University of Science and Technology of China, Hefei, China<br />

jpq@ustc.edu.cn<br />

Abstract—With the rapid increasing of Web data volume, it<br />

has been a hot issue to find competitive intelligence from<br />

Web. However, previous studies in this direction focused on<br />

the extracting algorithms for Web-based competitive<br />

intelligence, and little work has been done in the credibility<br />

evaluation of Web-based competitive intelligence. The<br />

credibility of Web-based competitive intelligence plays<br />

critical roles in the application of competitive intelligence<br />

and can determine the effectiveness of competitive<br />

intelligence. In this paper, we focus on the credibility<br />

evaluation issue of Web-based competitive intelligence, and<br />

present a framework to model and evaluate the credibility of<br />

Web-based competitive intelligence. A networked credibility<br />

model and some new methods for credibility evaluation are<br />

proposed in the paper.<br />

I. INTRODUCTION<br />

With the rapid development of Web technologies, the<br />

amount of Web data has reached a very huge value. A<br />

recent report said that the volume of Web pages has been<br />

200, 000 TB. The huge volume of Web data brings new<br />

challenges in many areas, especially in the extraction and<br />

application of competitive intelligence. Researches on<br />

Competitive intelligence mainly focus on extracting<br />

useful competitive intelligence from a large set of data,<br />

and thus provide support for enterprise management and<br />

decisions. A survey in 2007 shown that about ninety<br />

percentage of competitive intelligence could be acquired<br />

from the Web (Lamar, 2007). Therefore, many<br />

researchers devoted themselves in the extraction of Webbased<br />

competitive intelligence.<br />

However, previous work in Web-based competitive<br />

intelligence mostly concentrated on how to extract<br />

competitive intelligence from Web pages (Deng and Luo,<br />

2007), and little work has been done in the credibility<br />

evaluation of Web-based competitive intelligence. The<br />

credibility of Web-based competitive intelligence is a<br />

critical issue in the application of competitive intelligence,<br />

because incredible intelligence will bring wrong<br />

developing strategies management mechanisms to<br />

enterprises.<br />

In this paper, we will focus on the credibility<br />

evaluation issue of Web-based competitive intelligence.<br />

Our goal is to develop a system to automatically collect<br />

and evaluate Web-based competitive intelligence. This<br />

© 2010 ACADEMY PUBLISHER<br />

AP-PROC-CS-10CN006<br />

193<br />

paper is not a system demonstration, but a description of<br />

our designing framework. We will discuss the system<br />

architecture of the credibility evaluation of Web-based<br />

competitive intelligence, and pay more attention to the<br />

details of concrete modules in the system. The main<br />

contributions of the paper can be summarized as follows:<br />

(1) We present a Web-based framework for the<br />

extraction and credibility evaluation of competitive<br />

intelligence. The major components of such a system are<br />

analyzed (see Section 3).<br />

(2) We present a new technique to perform the<br />

credibility evaluation of Web-based competitive<br />

intelligence, which is the spatiotemporal-evolution-based<br />

approach (see Section 4).<br />

The following of the paper is structured as follows. In<br />

Section 2 we discuss the related work. Section 3 discusses<br />

the framework of Web-based competitive intelligence<br />

extraction and credibility evaluation. Section 4 gives the<br />

discussion about spatiotemporal-evolution-based<br />

approach to evaluating the credibility of Web-based<br />

competitive intelligence. And conclusions and future<br />

work are in the Section 5.<br />

II. RELATED WORK<br />

According to our knowledge, there are few works<br />

focused on the credibility evaluation of competitive<br />

intelligence. Most of previous related works concentrated<br />

on information credibility. Basically, competitive<br />

intelligence stems from information. But competitive<br />

intelligence credibility is different from information<br />

credibility. There is some relationship between those two<br />

types of credibility, which is still an unrevealed issue in<br />

the research on competitive intelligence.<br />

Information credibility refers to the believability of<br />

some information and/or its source (Metzger, 2007). It<br />

not only refers to the objective evaluation on information<br />

quality and precise, but also refers to the measurement on<br />

information source. Recently, Web information<br />

credibility has been a hot topic and some works have<br />

been conducted. The earliest research on this area can be<br />

found in (Alfarez and Hailes, 1999), in which the authors<br />

present a new method considering some trust mechanism<br />

in society to measure the information credibility.

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