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ISBN 978-952-5726-09-1 (Print)<br />
Proceedings of the Second International Symposium on Networking and Network Security (ISNNS ’10)<br />
Jinggangshan, P. R. China, 2-4, April. 2010, pp. 193-196<br />
A Framework for Credibility Evaluation of Web-<br />
Based Competitive Intelligence<br />
Jie Zhao 1, 2 , and Peiquan Jin 3<br />
1 School of Business Administration, Anhui University, Hefei, China<br />
2 School of Management, University of Science and Technology of China, Hefei, China<br />
zjpq@mail.hf.ah.cn<br />
3 School of Computer Science and Technology<br />
University of Science and Technology of China, Hefei, China<br />
jpq@ustc.edu.cn<br />
Abstract—With the rapid increasing of Web data volume, it<br />
has been a hot issue to find competitive intelligence from<br />
Web. However, previous studies in this direction focused on<br />
the extracting algorithms for Web-based competitive<br />
intelligence, and little work has been done in the credibility<br />
evaluation of Web-based competitive intelligence. The<br />
credibility of Web-based competitive intelligence plays<br />
critical roles in the application of competitive intelligence<br />
and can determine the effectiveness of competitive<br />
intelligence. In this paper, we focus on the credibility<br />
evaluation issue of Web-based competitive intelligence, and<br />
present a framework to model and evaluate the credibility of<br />
Web-based competitive intelligence. A networked credibility<br />
model and some new methods for credibility evaluation are<br />
proposed in the paper.<br />
I. INTRODUCTION<br />
With the rapid development of Web technologies, the<br />
amount of Web data has reached a very huge value. A<br />
recent report said that the volume of Web pages has been<br />
200, 000 TB. The huge volume of Web data brings new<br />
challenges in many areas, especially in the extraction and<br />
application of competitive intelligence. Researches on<br />
Competitive intelligence mainly focus on extracting<br />
useful competitive intelligence from a large set of data,<br />
and thus provide support for enterprise management and<br />
decisions. A survey in 2007 shown that about ninety<br />
percentage of competitive intelligence could be acquired<br />
from the Web (Lamar, 2007). Therefore, many<br />
researchers devoted themselves in the extraction of Webbased<br />
competitive intelligence.<br />
However, previous work in Web-based competitive<br />
intelligence mostly concentrated on how to extract<br />
competitive intelligence from Web pages (Deng and Luo,<br />
2007), and little work has been done in the credibility<br />
evaluation of Web-based competitive intelligence. The<br />
credibility of Web-based competitive intelligence is a<br />
critical issue in the application of competitive intelligence,<br />
because incredible intelligence will bring wrong<br />
developing strategies management mechanisms to<br />
enterprises.<br />
In this paper, we will focus on the credibility<br />
evaluation issue of Web-based competitive intelligence.<br />
Our goal is to develop a system to automatically collect<br />
and evaluate Web-based competitive intelligence. This<br />
© 2010 ACADEMY PUBLISHER<br />
AP-PROC-CS-10CN006<br />
193<br />
paper is not a system demonstration, but a description of<br />
our designing framework. We will discuss the system<br />
architecture of the credibility evaluation of Web-based<br />
competitive intelligence, and pay more attention to the<br />
details of concrete modules in the system. The main<br />
contributions of the paper can be summarized as follows:<br />
(1) We present a Web-based framework for the<br />
extraction and credibility evaluation of competitive<br />
intelligence. The major components of such a system are<br />
analyzed (see Section 3).<br />
(2) We present a new technique to perform the<br />
credibility evaluation of Web-based competitive<br />
intelligence, which is the spatiotemporal-evolution-based<br />
approach (see Section 4).<br />
The following of the paper is structured as follows. In<br />
Section 2 we discuss the related work. Section 3 discusses<br />
the framework of Web-based competitive intelligence<br />
extraction and credibility evaluation. Section 4 gives the<br />
discussion about spatiotemporal-evolution-based<br />
approach to evaluating the credibility of Web-based<br />
competitive intelligence. And conclusions and future<br />
work are in the Section 5.<br />
II. RELATED WORK<br />
According to our knowledge, there are few works<br />
focused on the credibility evaluation of competitive<br />
intelligence. Most of previous related works concentrated<br />
on information credibility. Basically, competitive<br />
intelligence stems from information. But competitive<br />
intelligence credibility is different from information<br />
credibility. There is some relationship between those two<br />
types of credibility, which is still an unrevealed issue in<br />
the research on competitive intelligence.<br />
Information credibility refers to the believability of<br />
some information and/or its source (Metzger, 2007). It<br />
not only refers to the objective evaluation on information<br />
quality and precise, but also refers to the measurement on<br />
information source. Recently, Web information<br />
credibility has been a hot topic and some works have<br />
been conducted. The earliest research on this area can be<br />
found in (Alfarez and Hailes, 1999), in which the authors<br />
present a new method considering some trust mechanism<br />
in society to measure the information credibility.