Monographie Bonn-Rhein-Sieg
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Nachhaltigkeit umfasst alle Bereiche: Die KRINGS Gruppe versteht<br />
darunter den verantwortungsvollen Umgang mit Mitarbeitern,<br />
Kunden und Lieferanten sowie den natürlichen Ressourcen.<br />
Sustainability covers all sectors: in this, the KRINGS Group<br />
includes responsible dealings towards its employees, customers<br />
and suppliers, as well as natural resources.<br />
Information<br />
Gründungsjahr: 1955<br />
Mitarbeiter: über 100<br />
Leistungsspektrum:<br />
– eigener Obstanbau<br />
– Handel<br />
– Sortieren & Verpacken<br />
– Qualitätskontrolle<br />
– Spedition & Logistik<br />
– Lagerung &<br />
Kommissionierung<br />
www.w-krings.de<br />
Year of foundation: 1955<br />
Employees: more than 100<br />
Range of services:<br />
– own fruit cultivation<br />
– trade<br />
– sorting & packing<br />
– quality controls<br />
– freight forwarding &<br />
logistics<br />
– storage & order picking<br />
KRINGS Unternehmensgruppe<br />
Die Unternehmensgruppe KRINGS wurde 1955 als Ackerbauunternehmen<br />
durch Wilhelm Krings gegründet. Mit<br />
anfänglichen fünf Hektar Anbaugebiet wuchs das Unternehmen<br />
zu einer Vertriebsfirma heran. Heute besteht die<br />
Gruppe aus vier Unternehmensteilen. Eigener Obstanbau,<br />
sortieren und verpacken in moderner Packstation, Logistik<br />
mit eigenem Fuhrpark, Lagerung und Qualitätskontrolle<br />
sowie der Handel in Deutschland und im europäischen<br />
Lebensmitteleinzelhandel – alles aus einer Hand.<br />
The KRINGS group of companies was founded by Wilhelm<br />
Krings in 1955 as an agricultural company. It originally<br />
started out with five hectares of cultivation area. Over<br />
time, it became a marketing company. Today the group<br />
consists of four business units. It provides own fruit culti -<br />
vation, sorting and packing in a modern packing station,<br />
logistics with an own vehicle fleet, storage and quality<br />
controls as well as trade in Germany and the European<br />
food retail sector – all from one single source.<br />
113<br />
Retail in transition<br />
And then, with the purpose of increasing turnover and<br />
winning (back) customers, it’s immediately all about developing<br />
cross-channel concepts for stationary business that<br />
can benefit from the specific advantages of local commerce<br />
– with customer proximity, high product availability and<br />
rapid purchasing transactions.<br />
Online heavyweights such as Zalando, Amazon and co. have<br />
clearly recognised the development in the other direction.<br />
They are opening up showrooms and stationary stores in<br />
central locations as a lucrative second mainstay. By means<br />
of this, they can satisfy the customer requirements they are<br />
unable to offer as pure online shops.<br />
There is no reason why innovative, vital retail trade need be<br />
afraid of this. Least because the growing sales figures of the<br />
past years confirm undamped growth. This is set to remain<br />
the case until 2018.<br />
Advantages of purchasing in a stationary retail shop<br />
Immediate product availability<br />
Competent consultation<br />
Touching and testing of the goods<br />
Fun and inspiration during shopping experience<br />
Advantages of shopping online<br />
No location and time restrictions<br />
Lower prices<br />
Large product selection<br />
Simple ordering<br />
A variety of different payment and delivery options<br />
The advantages of combining the two (in selection)<br />
Information by phone regarding availability of goods<br />
Online orders<br />
SMS or e-mail notification when the ordered goods arrive<br />
The goods can be picked up in the store<br />
Delivery of goods to home address