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Monographie Bonn-Rhein-Sieg

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Nachhaltigkeit umfasst alle Bereiche: Die KRINGS Gruppe versteht<br />

darunter den verantwortungsvollen Umgang mit Mitarbeitern,<br />

Kunden und Lieferanten sowie den natürlichen Ressourcen.<br />

Sustainability covers all sectors: in this, the KRINGS Group<br />

includes responsible dealings towards its employees, customers<br />

and suppliers, as well as natural resources.<br />

Information<br />

Gründungsjahr: 1955<br />

Mitarbeiter: über 100<br />

Leistungsspektrum:<br />

– eigener Obstanbau<br />

– Handel<br />

– Sortieren & Verpacken<br />

– Qualitätskontrolle<br />

– Spedition & Logistik<br />

– Lagerung &<br />

Kommissionierung<br />

www.w-krings.de<br />

Year of foundation: 1955<br />

Employees: more than 100<br />

Range of services:<br />

– own fruit cultivation<br />

– trade<br />

– sorting & packing<br />

– quality controls<br />

– freight forwarding &<br />

logistics<br />

– storage & order picking<br />

KRINGS Unternehmensgruppe<br />

Die Unternehmensgruppe KRINGS wurde 1955 als Ackerbauunternehmen<br />

durch Wilhelm Krings gegründet. Mit<br />

anfänglichen fünf Hektar Anbaugebiet wuchs das Unternehmen<br />

zu einer Vertriebsfirma heran. Heute besteht die<br />

Gruppe aus vier Unternehmensteilen. Eigener Obstanbau,<br />

sortieren und verpacken in moderner Packstation, Logistik<br />

mit eigenem Fuhrpark, Lagerung und Qualitätskontrolle<br />

sowie der Handel in Deutschland und im europäischen<br />

Lebensmitteleinzelhandel – alles aus einer Hand.<br />

The KRINGS group of companies was founded by Wilhelm<br />

Krings in 1955 as an agricultural company. It originally<br />

started out with five hectares of cultivation area. Over<br />

time, it became a marketing company. Today the group<br />

consists of four business units. It provides own fruit culti -<br />

vation, sorting and packing in a modern packing station,<br />

logistics with an own vehicle fleet, storage and quality<br />

controls as well as trade in Germany and the European<br />

food retail sector – all from one single source.<br />

113<br />

Retail in transition<br />

And then, with the purpose of increasing turnover and<br />

winning (back) customers, it’s immediately all about developing<br />

cross-channel concepts for stationary business that<br />

can benefit from the specific advantages of local commerce<br />

– with customer proximity, high product availability and<br />

rapid purchasing transactions.<br />

Online heavyweights such as Zalando, Amazon and co. have<br />

clearly recognised the development in the other direction.<br />

They are opening up showrooms and stationary stores in<br />

central locations as a lucrative second mainstay. By means<br />

of this, they can satisfy the customer requirements they are<br />

unable to offer as pure online shops.<br />

There is no reason why innovative, vital retail trade need be<br />

afraid of this. Least because the growing sales figures of the<br />

past years confirm undamped growth. This is set to remain<br />

the case until 2018.<br />

Advantages of purchasing in a stationary retail shop<br />

Immediate product availability<br />

Competent consultation<br />

Touching and testing of the goods<br />

Fun and inspiration during shopping experience<br />

Advantages of shopping online<br />

No location and time restrictions<br />

Lower prices<br />

Large product selection<br />

Simple ordering<br />

A variety of different payment and delivery options<br />

The advantages of combining the two (in selection)<br />

Information by phone regarding availability of goods<br />

Online orders<br />

SMS or e-mail notification when the ordered goods arrive<br />

The goods can be picked up in the store<br />

Delivery of goods to home address

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