Monographie Bonn-Rhein-Sieg
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61<br />
Erfolgreiches Start-up aus der Region: die True Fruits Gründer Inga<br />
Koster, Nic Lecloux und Marco Knauf (v. li.)<br />
Successful start-up from the region: True Fruits founders Inga Koster,<br />
Nic Lecloux and Marco Knauf (from left to right)<br />
SUPPORT FOR COMPANY FOUNDERS AND START-UP ENTREPRENEURS – SPACE FOR OFFICES, SPACE FOR IDEAS<br />
To make it clear right from the start: <strong>Bonn</strong> and the Rhein-<br />
<strong>Sieg</strong> region are a good breeding ground for everyone<br />
wishing to take the plunge and set up an own business. This<br />
surrounding offers a myriad of possibilities, especially for<br />
founders of a new business in the service-providing sector<br />
and for freelancers. On the one hand, this is due to the<br />
purchasing power and, on the other, the locational ad -<br />
vantages offered by numerous medium-sized and large<br />
companies.<br />
And who invented it?<br />
Start-ups that develop a new business idea have a good<br />
shot at success. In this regard, True Fruits is a textbook ex -<br />
ample. The healthy smoothies in the puristic glass bottle<br />
started their triumphal procession during the biology<br />
studies of the three company founders. Today, the fruits are<br />
part of the product programme at almost every business<br />
that offers food in and around Germany.<br />
A large number of major multinational and DAX-listed<br />
companies offers an international, technologically-friendly<br />
and innovative surrounding. A few of the large ones<br />
are Deutsche Telekom, Deutsche Post, Postbank just like<br />
Tank & Rast but also medium-sized companies from a variety<br />
of different industries. The University of <strong>Bonn</strong>, the <strong>Bonn</strong>-<br />
Rhein-<strong>Sieg</strong> University of Applied Sciences and the Alanus<br />
University promote the innovation-friendly climate to an<br />
equal extent. The region’s high degree of media affinity also<br />
sometimes helps to arouse interest and disseminate great<br />
ideas.<br />
Regional entrepreneurial spirit<br />
Since 1998, the Institute for Research on Medium-Sized<br />
Companies (abbreviated with IfM) in <strong>Bonn</strong> has been cal -<br />
culating the so-called NUI (New Entrepreneurial Initiative)<br />
regional ranking. In so doing, entrepreneurial and business<br />
start-ups, takeover companies, new arrivals in the form of
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