Monographie Bonn-Rhein-Sieg

97
Consultation quality – Alpha and Omega
Digitalisation has also found its way into the advertising
branch. Online media play an important role in the media
mix today. The relationship between companies and
consumers is increasingly characterised by Facebook, Twitter
& Co. Because communication is becoming faster all the
time, and one hyped-up trend ends up chasing the next, the
need for consultation on the part of agencies is growing.
“Many customers are still indecisive. My philosophy: yes to
a digital strategy but not social media at any cost. It’s an
important aspect for us to provide strategic consultation
and coordinate the course to the customer’s individual
requirements. There is nothing worse than online sites that
do not look professional, or a social media appearance that
is not used“, explains Nicole Hölscher, managing director
of Kreativ Konzept.
Beyond this, geographical reference is becoming increasingly
more important in advertising. As a full-service agency,
Nexiga uses its many years of experience in the field of geomarketing.
By means of this, solutions are created that
provide a fundamental answer to the commercial perspective
and evaluation of a market with the spatial view and the
question relating to the “where”. On the basis of this information,
the customer can advertise in a pinpointed manner
and without any significant spreading losses. For a large
number of industries, geoinformation is an important “raw
material” and offers new value-creation potentials. Bonn/
Rhein-Sieg is a hotspot in the geo-business scene, and this
is set to become increasingly more important, with research,
development and application.