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Figure 2. Google Trends on “business intelligence” – slow decline<br />

Figure 3. Google Trends on “business analytics” – rising sharply<br />

(Source Google st, 2011: 16)<br />

But, in the end, which is the difference between business intelligence and business<br />

analytics? For example, one of the most important vendor on BI market consider that<br />

business analytics is an umbrella term including data warehousing, business<br />

intelligence, enterprise information management, enterprise performance<br />

management, analytic applications, and governance, risk, and compliance. But other<br />

vendors use “business analytics” to indicate some level of vertical/horizontal domain<br />

knowledge tied with statistical or predictive analytics.<br />

Generally, when a new term is introduced (at least in information technologies field),<br />

people are tempted to dismiss the old one as “just technology driven” and “backward<br />

looking” while the new term is “business oriented” and “actionable”.<br />

There are two things worth differentiating:<br />

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