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Price/Earnings ratio model is a very popular method how to determine the fair value<br />

of shares. It is a product of earnings per share ratio and price/earnings ratio.<br />

According to IFRSs it is required to present EPS ratio within the statement of<br />

comprehensive income. However there shall be stated following limitation of this<br />

model: (i) in certain markets it is not easy to find out P/E ratio value, and (ii) this<br />

model is not applicable in case that the valuated company reaches loss.<br />

Finally we have to mention Gordon’s dividend discount model. In this case the fair<br />

value is calculated as a ratio between the estimated amount of dividends to required<br />

rate of return less growth rate of dividends. As a major disadvantage of this model<br />

shall be stated the fact it cannot be applicable for those share issuers reaching loss and<br />

those who do not pay dividends.<br />

The main objective of this research was to determine, whether SMEs use financial<br />

instruments, whether the entities are able to calculate their fair value, and finally<br />

whether companies use hedging instruments as a tools of risk management. A<br />

questionnaire based survey was conducted in order to obtain the necessary<br />

information. The questionnaires were distributed in printed and electronic form.<br />

3. DEVELOPING THE ANALYSIS AND INTERPRETING RESULTS<br />

Our analysis is based on responses being obtained from a total of 111 companies with<br />

annual turnover exceeding CZK 5 billion. Respondents were asked to characterize<br />

their business based on the main area of their activity. They could select one or more<br />

of the following categories: production, trade, services, finance and insurance. None<br />

of the respondents belonged to the insurance sector. The structure of our sample in<br />

accordance to the area of activity respondents declared to belong to is presented in<br />

Figure 1. We must mention the fact that some of the companies reported more than<br />

one branch of activity.<br />

Figure 1. Sample’s structure based on companies’ area of activity<br />

50%<br />

45%<br />

40%<br />

35%<br />

30%<br />

25%<br />

20%<br />

15%<br />

10%<br />

5%<br />

0%<br />

45,9%<br />

20,7%<br />

~ 309 ~<br />

33,3%<br />

2,7%<br />

Production (51) Trade (23) Services (37) Finance (3)<br />

(Source: author’s projection)

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