18.12.2012 Views

Proceedings

Proceedings

Proceedings

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Fryer et al. (2007) completes the picture of the public sector characteristics with their<br />

regional and temporal fluctuations, which they support through arguments. The<br />

authors think that temporal fluctuations are due to the fact that public sector is subject<br />

to “the whims and fancies of government”. Regional fluctuations is generated by<br />

changes in administration, which lead to changes in the organization of at least one<br />

area of the public sector, since each administration has its own approach, ideas,<br />

interests and visions. The overly dependence on administration change results in<br />

uncertainty, requires time for the acceptance and assimilation of the new visions and<br />

reduces the quality of services, by increased time of response to public inquiries and<br />

by the reduction of service offer. Although due to its nature, the private sector does<br />

not face such challenges, this characteristic is important for it, too, since it is<br />

indirectly impacted by the decisions of the administration.<br />

An interesting approach of the public sector belongs to Talbot (2003). He postulated<br />

that public services are three-dimensional: there is the policy, the managerial and the<br />

professional domain. According to this approach, the employees of the public sector<br />

are challenged to frequently switch between these often conflicting domains. For<br />

instance, in a single day, it may happen that the manager of a public organization must<br />

switch from the role as manager to the role of professional or policy-maker. Each of<br />

these three domains differs through its own patterns and values, which are almost<br />

always contradictory with each other. Thus, by comparison with the private sector,<br />

where managers are almost exclusively dedicated to the managerial field, in the public<br />

sector, employees in governing positions are challenged to accept the inherent<br />

contradictions between these three domains, to get over the resulting conflicts and<br />

uncertainties and to find a satisfactory balance.<br />

A fundamental characteristic of public service is identified by Marobela (2008). In his<br />

opinion, the boundary between the public sector and the private sector is drawn not<br />

only by the objectives pursued but also by the manner in which the service is<br />

delivered. Moreover, Parasuraman et al. (1985) quoted by Fryer et al. (2007)<br />

approaches the characteristics of the public sector from the perspective of the quality<br />

of the services in the public sector, namely intangibility, heterogeneity, and<br />

inseparability, which he defines as following: intangibility means that no precise<br />

definition and measurement of the services is possible; heterogeneity means that<br />

services suffer from lack of consistency, since they depend on the interaction between<br />

the individual service provider and the customer; inseparability refers to the<br />

simultaneous occurrence of the delivery and the “consumption” of the service and the<br />

potential influence of the customer on the outcome of the service provided<br />

Fryer et al. (2007) identify the features of the public sector from the perspective of the<br />

demand, by comparison with the private sector. Through the bidimensional analysis<br />

(public sector – private sector) of the number of customers, authors conclude that<br />

unlike the public sector where in the absence of the profitability objective the increase<br />

of the customers’ number means an increase of the efforts, in the private sector the<br />

increased demand leads to profit maximization and therefore it is a major objective.<br />

We think that in present times, characterized by the limitation of public resources and<br />

the increase of the demand for services, this feature means that the public sector<br />

should identify and adopt alternative measures in order to fulfil public expectations.<br />

~ 74 ~

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!