18.12.2012 Views

Proceedings

Proceedings

Proceedings

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

• I am looking at the returns but I also pay attention to the manager’s strategy<br />

and I am trying to realise what manager did in the analysed period of time. In<br />

my decision coherent strategies represent an important factor.<br />

5.7. Cognitive dissonance bias<br />

Assume that you just have bought a new mobile phone, brand A, model B. You are<br />

very happy with your acquisition. One day your colleague meets you and has the next<br />

statement: This is a very nice mobile. I know this model. Did you know that for the B<br />

brand, model D (model D is almost identical with model B) free internet is included?<br />

You are confused initially. You did not know about it and you would also like to have<br />

this option. Maybe you start questioning your decision and to ask yourself if you have<br />

done the right decision. You returning back home. Which of the next action would<br />

consider more suitable for you?<br />

• Try to find if the information is correct<br />

• You will neglect the information thinking that if you would be in the position<br />

to buy it again you would do the same. Even if mine does not have the free<br />

internet I am still happy with my decision<br />

• You think to further investigate the D model. Still you decide not to and you<br />

decide to listen to your first instinct because you prefer not to discover that<br />

you misjudged. It is better to forget about is and to enjoy it.<br />

Assume that winter came and the entire city is full of snow. You do not have winter<br />

tires and do not intend to buy some because believe that the winter will pass even<br />

without them. In the evening at the news a lot of accidents due to the snow and ice are<br />

announced and all the people are counselled to buy winter tires. What do you decide?<br />

• Even if you are confident in your driving abilities you will go and buy some<br />

adequate tires<br />

• You are going to a tires store but because they are too expensive you abandon<br />

the idea<br />

• You still thinking at the last years experiences and you continue to drive<br />

without winter tires<br />

5.8. Recency bias<br />

Read the next names’ list. Without counting them answer to the next question: the list<br />

contains more male or female names?<br />

Sorin, Andreea, Silvia, Andrei, Ana, Maria, Eugen, Maximilian, Rodica, Octavian<br />

• Male names<br />

• Female names<br />

5.9. Representativeness bias<br />

George was a very good handball player in high school. After graduation George<br />

become sport teacher. George has two sons, both very good athletes. What do you<br />

consider more probable?<br />

• George will become the coach of the local handball small league<br />

• George will coach small league and play at the local team<br />

~ 849 ~

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!