Proceedings

MANAGEMENT VIEW RELATED TO HIGHER
EDUCATION – AN ANALYSIS OF THE ROMANIAN
BUSINESS PERCEPTIONS
Mihaela ŞTEŢ 1 , & Alexandra ROŞU
“Vasile Goldiş”, Western University Arad, Romania
ABSTRACT
The main objective of this paper consists in revealing the business environment expectations
regarding the competences and capabilities offered by the universities. It aims also to give
indications about the strengths and weaknesses of higher education regarding the changing
requirements of business environment. The researches are founded on the surveys on
graduates from different specialties in economics and interviews realized in Romanian
business environment. On the basis of collected information there has been realised analysis,
interpretation and drawing inferences. This methodology puts into evidence some indicators
that can be used to measure the customer satisfaction regarding the higher education, both
from individuals and business environment points of view. Starting from an analysis of
customers’ perceptions, the paper offers indications about how can universities improve their
economics curricula in order to respond at the requirements of our present business
environment.
KEYWORDS: management, business, university, satisfaction, globalization
INTRODUCTION
In those days of crisis that Romania, as most of countries, around the world found on
XXI century's (Breban, L. et al., 2010) scaffold are passing through, we must be
aware that any rational modern enterprise is becoming more oriented towards two
major directions: first to give up a greater share more or less substantial of employees
by reason of the impossibility of paying wages and to employ the graduate students
because of the advantages that the government offers to the employers. But in this
second case, becomes noticeable a neo-trend positioned at the level of management
know-how that a university graduate can inject in an organization, upstream and/or
downstream of its value creation chain.
In fact, from interviews with Romanian managers, one of the indicators that we
wanted to analyze with priority it was the level of satisfaction of both students and
graduates of the Bologna cycles, in parallel with the feed-back existing at the level of
business men. In fact, all these steps follow one thing in common: profit and return on
investment realized. Namely: the profit of university graduates initially confined to
recognized diplomas obtained and thus will absorb the costs of fees for university
studies and in the second phase and not only the material advantages which would
1
Correspondence address: Mihaela STET, “Vasile Goldiş”, Western University Arad, Romania;
email: mihaelastet@yahoo.com
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