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The most spread analytical tools for casual users are BI platforms and search and<br />

exploration tools. A BI platform is an integrated suite of BI modules built on a<br />

unified, services-based architecture.<br />

DELIVERY<br />

CHANNELS<br />

BI<br />

MODULES<br />

SERVICES<br />

SOURCES<br />

Figure 11. A BI platform<br />

WEB DESKTOP MOBILE PORTAL PRINTER SOCIAL<br />

MEDIA<br />

Production<br />

Reporting<br />

Security<br />

OLTP and<br />

Operational<br />

systems<br />

Ad-hoc<br />

queries<br />

Data<br />

access<br />

Data warehouse /<br />

Data mart<br />

Dashboards<br />

Scorecards<br />

~ 1121 ~<br />

OLAP End user<br />

reporting<br />

COMMON SEMANTIC LAYER<br />

Metadata Query<br />

engine<br />

Calculation<br />

engine<br />

OLAP Packaged and<br />

custom apps<br />

(Source: W. Eckerson, 2009:16)<br />

Proactive<br />

detection and<br />

alerts<br />

User<br />

access<br />

Files/<br />

Excel/XML<br />

Disconnected<br />

and mobile<br />

analytics<br />

Caching<br />

Business<br />

Processes<br />

From a casual user perspective, a BI platform should only expose the BI capabilities<br />

they need using role-based access control; from there, BI platforms should parcel<br />

information on demand using the MAD framework.<br />

The analytical tools for business analysts – a category of super users – are OLAP tools<br />

and visual discovery tools that provide “speed of thought” analysis, conforming to the<br />

way the user wants to interact with data.<br />

There are also other new types of analytic tools, for more specialized super users –<br />

like IT developers and analytical modelers. Among them: workgroup BI, analytical<br />

workbenches and functions (text analytics, graphical modeling), in-database analytics<br />

(user-defined functions, sandboxes), high performance analytical platforms.<br />

So, we have different kind of users - from manager to IT developer – of business<br />

analytics and it’s important to provide to each type the user the right analytic tool for<br />

his information and analysis needs and competencies. Business intelligence must be<br />

customized to user’s roles and personalized to their individual tastes.

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